Feeds

Phorm man tipped to head Project Cartel

Is this Web-wise?

Internet Security Threat Report 2014

The Guardian reckons former Ofcom chief policy officer Kip Meek is due to be announced as chief executive of the BBC-led Project Cartel Canvas. But should he get the job, the former McKinsey man has a bit of baggage he may want to sling overboard.

In December 2008, beleaguered Phorm appointed Meek to its Board, along with former Chancellor Lord Lamont and two investment bankers. The firm had run into a storm of protest earlier that year.

As The Register first revealed, Phorm deployed a novel technical approach involved intercepting a user's web pages and working on a copy to create a behaviour advertising profile - without the user's knowledge or consent, it turned out.

Meek is widely liked and respected, and his appointment was seen as an attempt to sanitise the company's troubled image, bringing in both gravitas and connections.

Despite Phorm's subsequent implosion, Meek remains the lead non-exec director for Phorm.

Canvas boxes also do the Web

It's an unwelcome bit of baggage, because Project Canvas is very much in the business of collecting personal data - and creates a new seam of behavioural advertising for the industry to mine. With revenues from traditional TV advertising in terminal decline, internet TV operations need to know more about you.

Here's how Joost (now RIP) described it to us. Conventional TV spots are dumb, so the advertiser wastes money. Geographical and behavioural advertising will help "narrowcast" adverts only to TV watchers likely to buy products.

And no other media company will have a personal data treasure trove quite like the one open to Canvas - it's owned and operated by the terrestrial broadcasters, remember. Its reach goes far beyond the internet demographic, finding C2s that elude the posh papers, and ABCs that elude the tabloids. What a market to slice and dice.

Should Canvas appoint Meek, it should certainly ask him to lose the directorship. But it leaves the question - why did he ever think Phorm was a good idea in the first place? ®

Bootnote

No wonder the National Census may be scrapped - the state will gather all it needs to know from your TV habits.

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.