Feeds

Major Microsoft re-org to avert Windows' cloud cannibalization

Talisker money maker for on-premises Azure

Intelligent flash storage arrays

Exclusive Microsoft's $14bn server and tools unit has undergone a major shake up in order to squeeze money from the Windows Azure cloud without cannibalizing Windows Server and tools.

The unit has ramped up product and business development executives whose goal is to quickly build sellable products and services and sign up ISV and developer partners, according to internal Microsoft emails seen by The Reg.

Furthermore, under the re-org, Microsoft has accelerated plans to let people outside of its own data centers run versions of the Azure computing and storage fabric – something Microsoft had until now resisted.

Fresh resources have been allocated to Project Talisker, a months' old initiative to build and sell versions of Azure that customers and hosting partners can run on their own premises.

A brand-new communications unit has also been created to try and push a unified and consistent cloud-computing message spanning all S&T products and services. The unit – under a former internet explorer general manager and senior product director Amy Barzdukas – will pound press, analysts, and customers using public and analyst relations and executive speeches.

Normally, communications are carried out on a product-by-product basis, but the Barzdukas' unit stands in its own right and has been equal ranking with S&T's infrastructure marketing, business platform, and developer marketing units under Bob Kelly, Eduardo Rosini and Eddie Amos.

All four report to overall S&T marketing vice president Robert Wahbe, who continues to report to S&T group president Bob Muglia. The move means Microsoft is taking a leaf from IBM's book of marketing so-called "solutions" that wrap in disparate and integrated products.

Amos' developer marketing, meanwhile, has taken ownership of technical computing – created in May under general manager Bill Hilf – to win developers to Windows-Server based HPC and block them going to Linux. Developer marketing is also home to Visual Studio and Silverlight.

"We are moving the Technical Computing group... to recognize that the key battle for Technical Computing is winning developers to our platform," Microsoft's emails said.

Also, a joint data center virtualization and platform team has been created to compete with Linux and Unix.

The massive overhaul is already been put into effect, for Microsoft's new fiscal year that began on July 1.

Microsoft is expected to start by hitting partners with the cloud message at this weeks' World Wide Partner Conference in Washington, DC, where Wahbe and Muglia will keynote.

According to the Microsoft emails, the shake-up is designed to make money from Azure and cloud by spanning S&T's diverse products. The company believes it has "opportunity to grow significantly in the Tier 1 Enterprise" and cloud but that it's also under "intensive competitive pressure" from VMware, Oracle, and LAMP – the open-source stack of Linux, Apache, MySQL and Perl, PHP and Python rocking the cloud.

Until now, Microsoft has tried to attract PHP developers to Azure and Windows Server by making PHP and Azure and Windows work better together at a programming and deployment level.

Choosing a cloud hosting partner with confidence

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?