Feeds

Business guru tries to silence bloggers over 'misleading' mailshot

ASA aware and investigating

Build a business case: developing custom apps

A marketing mailshot, similar to one described as misleading by the Advertising Standards Authority in April, is reappearing in British offices across the country - and bloggers who complain are getting hit with threatening legal letters.

The missive from Cardell Media looks like a handwritten envelope containing an article torn from a newspaper and a Post-It note. The note says: "David, I saw this and thought of you. This guy is brilliant. Have a look at his website". The guy in question is Chris Cardell whose website describes him "as one of the world’s leading authorities on Entrepreneurial Success and Advanced Thinking".

The ASA ruled in April that a similar letter was misleading because it did not make clear it was marketing guff. The ASA told Cardell Media not to use the ad again.

But bloggers writing about any of this have been hit with cease and desist notices from Cardell's US lawyers. The threatening letter is enough for most to remove their posts - a quick Google will reveal various missing stories, some still cached by the search giant.

One such letter seen by the Reg claims copyright over any use of the name Chris Cardell and warns about "your website's post 'Junk Mail by Chris Cardell' which unlawfully infringes upon the intellectual property of rights of the Cardell Media Family".

The letter, sent from San Diego lawyers Preovolos & Associates, demands that posts mentioning Cardell be removed and no further postings made.

A spokesman for the ASA told us that it was well aware that Cardell Media was ignoring its earlier ruling.

He said: "We've not had complaints but our investigators do follow up to check companies are following our rulings. We're working with various partners to try and get this stopped.

"We can also look at other sanctions - like getting their mass mailing discounts removed and work with other regulators and trade bodies."

We've emailed and left messages at Cardell Media with no success.

The ASA ruling is here.

Thank you to Garve Scott-Lodge from Plexus Media for the tip-off. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.