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HTML5 could take bites out of Apple's dominance of mobile applications today - provided developers target lucrative niches. A poll of over 4,000 punters points to the old regulars of email, IM and social networks as driving increased mobile data usage. 65 per cent of UK consumers and 74 per cent of US consumers polled said email tempted them to use data on a mobile phone. Just 15 per cent and 30 per cent (respectively) cite games.

News, maps, shopping and looking up information all score higher than online gaming, in fact. But then polls are notoriously reliable at predicting demand. Once a successful product or service appears, people say in retrospect that it's what they wanted all along.

Only 13 per cent of UK punters and 11 per cent of US consumers think an iPhone is essential to "a great mobile phone experience" - and from this, the survey's sponsor extrapolates that the iPhone's dominance will be over by 2012.

You'll note, however, that that question doesn't have anything to do with mobile data. I have a great "mobile phone experience" with my backup phone a 6310i - and it never goes online at all.

There's a dilemma ahead for developers if HTML5 does establish itself. Open web standards don't really bring home the bacon, and many developers much prefer Apple's App Store as it prompts punters to part with real cash.

The poll of 4,324 punters was conducted in February for backend mobile services company Volantis. ®

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