Feeds

Big decisions take data not gut instinct

Learn to trust what matters

Combat fraud and increase customer satisfaction

Blog What’s the best way to make important decisions? Hunches? Intuition? Magic 8 Ball? Or relying on data analysis to reveal the best choice?

It’s kind of a stupid question; most anyone answering it seriously will say: “Yeah, of course you want to use data to figure out what to do, you dumbass.”

While everyone says that using data to make decisions is the only way to manage, I’d submit that very few organizations actually do it. I mostly see firms relying on hunches and intuition, and then using data - if forced to, they often don’t - to justify, adjust, and calibrate the course of action that they’ve already decided to pursue.

The problem is that humans have a number of innate cognitive traits that don’t let us easily choose non-intuitive alternatives – even when our intuition is demonstrably wrong. A couple of Deloitte consultants wrote an interesting article that talks about this unfortunate fact of life in a conversational way, via real-world examples. They also discuss how data-led decision making pays off.

What I - and a bunch of smarter, more articulate, and more successful people - see happening is real, data-led decision making coming to enterprises large and small. This trend will impact on IT shops in that they will see rapidly increasing demand from the business side for more data, more compute capacity, and results delivered in near-real time.

When you look at the workloads and requirements, they look a lot like typical HPC stuff. To me, this means that the trend of HPC technology crossing over into the business world is going to accelerate even faster. While we (sadly) can’t make ourselves smarter, maybe using vast amounts of data can stop us from doing so many outright stupid things.

It’s something to hope for, at least. ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.