Feeds

3D TV: Avatar or Ishtar?

Do punters really want it?

Secure remote control for conventional and virtual desktops

Heads or Fails We've seen plenty of forecasts predicting how many 3D TVs will be sold in the coming years - the latest, from UK-based IMS Research, puts the total at 218m shipped by the end of 2015 - but none that show that punters want or will use the technoology.

As we reported recently, there have been small spending surges in the US and Europe following the debut of 3D TV sets in these territories, but since there's no real amount of content, we have to attribute these sales to folk with too much money or at least more money than sense, and not real people.

We agree with IMS' Anna Hunt, who notes that “within five years, the majority of high-end large-screen TV sets and Blu-ray Disc players are likely to offer 3D capability". Eventually, all sets will have this feature as vendors struggle to sell more sets and the cost of adding the technology falls.

One day, all TVs will be made this way.

Content will come. Over here, Sky will start broadcasting 3D programming, eventually, and more and more 3D Blu-ray Discs will ship. Though, as Reg Hardware's recent 3D TV Group Test revealed, 2010's release list is all too brief.

But will punters adopt it? Most surveys which have asked retailers all mention that internet connectivity appeals to consumers more than 3D does, while in the UK specifically all the signs are that Freeview HD is the key draw pulling punters into the shops in search of a new screen.

As yet, though, no one appears to have questioned consumers here or elsewhere about whether they actually want 3D TV.

We see signs, admittedly entirely anecdotally, that even 3D in the cinema is proving to be less of a draw, so what chance has the technology got in the living room?

Based on the people we've asked over the past month or so - which we certainly don't pretend is a scientifically selected or statistically relevant sample - suggest of itself 3D TV will be no more successful than a one-legged man in an arse-kicking contest.

Is this view typical? Now's the chance for you to have your say, in the forum. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?