Feeds

3D TV: Avatar or Ishtar?

Do punters really want it?

The Essential Guide to IT Transformation

Heads or Fails We've seen plenty of forecasts predicting how many 3D TVs will be sold in the coming years - the latest, from UK-based IMS Research, puts the total at 218m shipped by the end of 2015 - but none that show that punters want or will use the technoology.

As we reported recently, there have been small spending surges in the US and Europe following the debut of 3D TV sets in these territories, but since there's no real amount of content, we have to attribute these sales to folk with too much money or at least more money than sense, and not real people.

We agree with IMS' Anna Hunt, who notes that “within five years, the majority of high-end large-screen TV sets and Blu-ray Disc players are likely to offer 3D capability". Eventually, all sets will have this feature as vendors struggle to sell more sets and the cost of adding the technology falls.

One day, all TVs will be made this way.

Content will come. Over here, Sky will start broadcasting 3D programming, eventually, and more and more 3D Blu-ray Discs will ship. Though, as Reg Hardware's recent 3D TV Group Test revealed, 2010's release list is all too brief.

But will punters adopt it? Most surveys which have asked retailers all mention that internet connectivity appeals to consumers more than 3D does, while in the UK specifically all the signs are that Freeview HD is the key draw pulling punters into the shops in search of a new screen.

As yet, though, no one appears to have questioned consumers here or elsewhere about whether they actually want 3D TV.

We see signs, admittedly entirely anecdotally, that even 3D in the cinema is proving to be less of a draw, so what chance has the technology got in the living room?

Based on the people we've asked over the past month or so - which we certainly don't pretend is a scientifically selected or statistically relevant sample - suggest of itself 3D TV will be no more successful than a one-legged man in an arse-kicking contest.

Is this view typical? Now's the chance for you to have your say, in the forum. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.