Feeds

Google chief: Nexus One was 'so successful, we killed it'

What a load of Schmidt

SANS - Survey on application security programs

Google CEO Eric Schmidt has convinced himself that the company killed its sold-direct-to-netizen Nexus One phone after less than six months because it was "so successful."

"The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did," Schmidt told The Telegraph, demonstrating just how far removed from reality his mind has become.

"It was so successful, we didn't have to do a second one. We would view that as positive but people criticised us heavily for that. I called up the board and said: 'Ok, it worked. Congratulations - we're stopping'. We like that flexibility, we think that flexibility is characteristic of nimbleness at our scale."

His words are even further removed than an earlier explanation from Android project lead Andy Rubin, who said the company killed its Googlephone webstore because running the thing was just too complicated. "Fundamentally, we do a direct-to-consumer distribution business where you're hooking into these various provisioning systems for all these operators all over the world," he told reporters at Google's developer conference in late May.

"It's a pretty intense undertaking just, literally, hooking into the billing systems that are available in all these operators in all these countries, and what we decided to do was to focus our resources on the platforms and the apps to make the platform shine rather than hooking into provisioning systems and billing systems."

"[The Nexus One] was so successful, we didn't have to do a second one. We would view that as positive but people criticised us heavily for that. I called up the board and said: 'Ok, it worked. Congratulations — we're stopping.'"

— the word from Eric Schmidt's world

But at least Rubin admitted that the store failed to "fundamentally change the way phones are sold," as Google said it would. "From a technology perspective, I think the Nexus One was the showcase superphone at the time, and that set the bar," he said. "To be revolutionary in the way people buy phones? That didn't happen."

Yes, he's still clinging to that "superphone" moniker. At launch, Google said that the Nexus One belonged to a new super class of handset — even though it couldn't match the Motorola Droid (according to none other than Google open source guru Chris DiBona) — let alone the iPhone.

At launch, Andy Rubin also said he would be pleased if Google sold 150,000 Nexus One phones, and the company has apparently sold a little more than 500,000.

If anything, the Nexus One showed that not even Google has the power to compete with its own carrier partners. When the device launched, word was that existing Droid partners Motorola and Verizon were, shall we say, rather peeved. And it's clear that Google killed the Nexus One for fear of damaging the rest of the Android market.

In Eric Schmidt–speak, that's what you call success. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.