Sony turns a profit on PS3, so why cut prices?
Bleeding into the black
Sony is no longer "bleeding" on the Playstation 3, and is making a small profit for the first time on sales of the console.
The company is keen to defend a $299 retail price point and as PS3 stocks are low, and demand is high, it has no need to drop prices just yet.
That's what Shuhei Yoshida, president of Sony's Worldwide Studios, is telling IGN.
"We have lots of great games coming out and innovations with Move and 3DTV, so we don't believe this is the time for us to think about a price drop."
Yoshida says software and peripherals bundles, rather than price cuts, may be the way forward.