Feeds

EMC cans Atmos Online service

No longer for production use

Maximizing your infrastructure through virtualization

Cloud storage booster EMC has canned its own Atmos Online cloud storage service, referring customers to its three "world-class service providers".

EMC launched the Atmos Online service in May, 2009. Fourteen months later this has been downgraded to a development resource.

A note on EMC's Atmos Online web site says:

We are no longer planning to support production usage of Atmos Online.  Going forward, Atmos Online will remain available strictly as a development environment to foster adoption of Atmos technology and Atmos cloud services offered by our continuously expanding range of Service Provider partners who offer production services. We will no longer be offering paid subscription or support for Atmos Online services. Any existing production accounts will not be billed either for past or future usage. We will also no longer provide any SLA or other availability commitment. As a result, we strongly encourage that you migrate any critical data or production workloads currently served via Atmos Online to one of our partners offering Atmos-based services.  An updated list of partners is available here.

There are just three partners offering Atmos-based services: AT&T, Hosted Solutions and Peer 1 Hosting.

EMC blogger Chad Sakac wrote on 3 June:

EMC Atmos Online Storage Service is also up and running. EMC’s own service based on the technology is there not because we want to be a service provider, but because it represents a real, living proof point. Also, you can’t really claim to understand cloud storage models unless you have services up and running – it’s how we learn and continue to improve the product that we sell to service providers. You can sign up with a credit card for EMC Atmos Online Storage Services below (2 months free!).

Not any more, you can't. Presumably EMC is going to have to "learn and continue to improve the product" some other way.

One possible conclusion is that the costs of running the service far outweighed the revenue from customers. Another is that the spectre of channel conflict was present, with EMC's Atmos partners unhappy that EMC was competing with them. A third possibility is that customers in general are not rushing to use cloud storage services. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.