Feeds

Amazon buys wacky retailer

Woot the fook?

Top 5 reasons to deploy VMware with Tegile

Etail monster Amazon has bought Woot.com - the community and wacky one-a-day gadget website.

In the words of its own blog: "Woot to be acquired by Amazon, then left to amuse ourselves." The company will operate as an independent subsidiary of Amazon and remain in its Texas HQ.

The company, which hopes in its FAQs to hit profitability sometime around 2043, began life as a market testing offshoot of an electronics distie. It typically sells one gadget a day - today's is a discounted Amazon Kindle, spookily enough. Yesterday Woot was selling iPod Nanos.

Financial terms were not disclosed, though chief exec Matt Rutledge did say there would be six muffins in the break room courtesy of the nice folks at Amazon. Techcrunch put the figure at $110m.

In an email to staff Rutledge said he planned to continue to run Woot as he always had done - with a wall of ideas and a dartboard.

He said: "From a practical point of view, it will be as if we are simply adding one person to the organizational hierarchy, except that one person will just happen to be a billion-dollar company that could buy and sell each and every one of you like you were office furniture."

Rutledge reassured staff that there was little chance of company culture leaping forward and becoming cutting-edge. He said the company's business model was so vague that "there's no way Amazon can possibly change what it is we're truly doing: preparing the way for the rise of the Lava Men in 2012".

There's more on Woot's blog including a message from some singing simians. ®

Internet Security Threat Report 2014

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?