Feeds

Amazon buys wacky retailer

Woot the fook?

Bridging the IT gap between rising business demands and ageing tools

Etail monster Amazon has bought Woot.com - the community and wacky one-a-day gadget website.

In the words of its own blog: "Woot to be acquired by Amazon, then left to amuse ourselves." The company will operate as an independent subsidiary of Amazon and remain in its Texas HQ.

The company, which hopes in its FAQs to hit profitability sometime around 2043, began life as a market testing offshoot of an electronics distie. It typically sells one gadget a day - today's is a discounted Amazon Kindle, spookily enough. Yesterday Woot was selling iPod Nanos.

Financial terms were not disclosed, though chief exec Matt Rutledge did say there would be six muffins in the break room courtesy of the nice folks at Amazon. Techcrunch put the figure at $110m.

In an email to staff Rutledge said he planned to continue to run Woot as he always had done - with a wall of ideas and a dartboard.

He said: "From a practical point of view, it will be as if we are simply adding one person to the organizational hierarchy, except that one person will just happen to be a billion-dollar company that could buy and sell each and every one of you like you were office furniture."

Rutledge reassured staff that there was little chance of company culture leaping forward and becoming cutting-edge. He said the company's business model was so vague that "there's no way Amazon can possibly change what it is we're truly doing: preparing the way for the rise of the Lava Men in 2012".

There's more on Woot's blog including a message from some singing simians. ®

Application security programs and practises

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.