Feeds

Amazon buys wacky retailer

Woot the fook?

Internet Security Threat Report 2014

Etail monster Amazon has bought Woot.com - the community and wacky one-a-day gadget website.

In the words of its own blog: "Woot to be acquired by Amazon, then left to amuse ourselves." The company will operate as an independent subsidiary of Amazon and remain in its Texas HQ.

The company, which hopes in its FAQs to hit profitability sometime around 2043, began life as a market testing offshoot of an electronics distie. It typically sells one gadget a day - today's is a discounted Amazon Kindle, spookily enough. Yesterday Woot was selling iPod Nanos.

Financial terms were not disclosed, though chief exec Matt Rutledge did say there would be six muffins in the break room courtesy of the nice folks at Amazon. Techcrunch put the figure at $110m.

In an email to staff Rutledge said he planned to continue to run Woot as he always had done - with a wall of ideas and a dartboard.

He said: "From a practical point of view, it will be as if we are simply adding one person to the organizational hierarchy, except that one person will just happen to be a billion-dollar company that could buy and sell each and every one of you like you were office furniture."

Rutledge reassured staff that there was little chance of company culture leaping forward and becoming cutting-edge. He said the company's business model was so vague that "there's no way Amazon can possibly change what it is we're truly doing: preparing the way for the rise of the Lava Men in 2012".

There's more on Woot's blog including a message from some singing simians. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.