Daily Mail breaks iPhone 4 recall scoop
Twatted by Twitter
The Daily Mail yesterday reported Apple may recall the iPhone 4. It based the story on “confirmation” from a Steve Jobs Twitter account clearly marked as a spoof.
While Twitter account 'ceoSteveJobs' has over one million followers, reporter Richard Ashmore overlooked a vital piece of information prominently displayed in the account profile: “Of course this is a parody account.”
The spoof Steve had Tweeted “We may have to recall the iPhone. This, I did not expect.”
The paper has since removed the article without explanation.
The gaffe was spotted by NextWeb and the Media Blog, among others.
Pity the poor papers.
When they're not mining Twitter for non-news, they're reprinting Wikipedia entries as fact. When Ronnie Hazlehurst died all but a couple of newspapers and TV channels relayed a bizarre factoid that he'd come out of retirement to record a hit record with S Club 7 – a fact inserted by a prankster. Among the professionals who fell for it were The Guardian, BBC News, the Times and the Independent.
And business guru and WiReD magazine editor-in-chief Chris Anderson showed how its done: large chunks of his book Free were lifted from Wikipedia, blogs, corporate websites and other published sources. ®
Fake Steve Jobs
He makes more sense that the real one.
Spot the Difference
Q. What's the difference between this and every other story in the Fail?
A. The hacks didn't know this one was made up.
No, no, no and no again
The Dailymail make up stories so they can get the expected reaction form their readership which keeps them buying the paper.
A bit like El Reg, sometimes it's not worth reading the comments because you already know what they are going to be.