Feeds

Dixons renames itself Dixons

Everyone loves the name right?

Securing Web Applications Made Simple and Scalable

DSGi shares are up slightly this morning after the retail group posted results for the year at the top end of expectations.

In the year ended 31 May 2010 DSGi, owner of PC World and Currys, made sales of £8,531.6m, up four per cent on last year or two per cent like-for-like. Pre-tax profit was up 61 per cent to £90.5m.

In the UK and Ireland sales were down five per cent at £4,013.5m but showed some improvement in the second half as the benefits of the shop revamp programme were felt.

The retail giant is two years into a store revamp programme that promises better service - not something the company has been known for - swankier stores and lower stock levels.

Some 200 stores have now been tarted up and another 80 should be ready for Christmas peak trading. By October 2010 two-thirds of stores will have been recently refitted. The new stores continue to outperform older ones with average gross profits up 20 per cent.

But its not just shops - 16 per cent of the group's sales, or £1.4bn, now comes from its various online stores. The programme also covers back office ops. The logistics and supply lines of PC World, Currys, CurrysDigital and Dixons Travel have been combined with one main fulfilment warehouse in Newark.

Although the company continues to have concerns about the economic outlook across Europe it expects its own profitability to continue to improve.

The DSGi strategy boutique has hilariously broken out the whale song and incense sticks, deciding the DSGi name is too cumbersome.

The company will instead be known as, er, Dixons Retail plc. The not-so-dramatic rebrand will need the nod from shareholders at the firm's AGM.

This, we're told, will "harness the strength of the Dixons name and to reflect the resurgence of the company.  The Dixons name resonates strongly with suppliers, the market, and colleagues in a way that DSG international has not been able to."

The full statement is available here. ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.