Feeds

Dixons renames itself Dixons

Everyone loves the name right?

Internet Security Threat Report 2014

DSGi shares are up slightly this morning after the retail group posted results for the year at the top end of expectations.

In the year ended 31 May 2010 DSGi, owner of PC World and Currys, made sales of £8,531.6m, up four per cent on last year or two per cent like-for-like. Pre-tax profit was up 61 per cent to £90.5m.

In the UK and Ireland sales were down five per cent at £4,013.5m but showed some improvement in the second half as the benefits of the shop revamp programme were felt.

The retail giant is two years into a store revamp programme that promises better service - not something the company has been known for - swankier stores and lower stock levels.

Some 200 stores have now been tarted up and another 80 should be ready for Christmas peak trading. By October 2010 two-thirds of stores will have been recently refitted. The new stores continue to outperform older ones with average gross profits up 20 per cent.

But its not just shops - 16 per cent of the group's sales, or £1.4bn, now comes from its various online stores. The programme also covers back office ops. The logistics and supply lines of PC World, Currys, CurrysDigital and Dixons Travel have been combined with one main fulfilment warehouse in Newark.

Although the company continues to have concerns about the economic outlook across Europe it expects its own profitability to continue to improve.

The DSGi strategy boutique has hilariously broken out the whale song and incense sticks, deciding the DSGi name is too cumbersome.

The company will instead be known as, er, Dixons Retail plc. The not-so-dramatic rebrand will need the nod from shareholders at the firm's AGM.

This, we're told, will "harness the strength of the Dixons name and to reflect the resurgence of the company.  The Dixons name resonates strongly with suppliers, the market, and colleagues in a way that DSG international has not been able to."

The full statement is available here. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.