Feeds

Apple, Google, Microsoft – are you a Brand Taliban or Brand Evangelist?

Commentards, why it is good for your wellbeing

  • alert
  • submit to reddit

3 Big data security analytics techniques

Day in, day out commenters do battle on Reg forums behalf or against companies. It used to be Microsoft, and then Google, but lately our readers are most polarized when discussing Apple.

Why the passion, the animus? As some commentards note, we are talking about a phone here, a way of doing things there, and a software-based lifestyle choice or two.

Maybe, Andy Green of the Flexible Thinking Forum has the answer.

Responding to Financial Times columnist Lucy Kellaway’s article (reg req'd) about the growing tide of invective aimed at BP, Green tries to put the issue into a wider context.

In a letter published in the FT today, he writes:

We have all become more polarized in how we respond to news and institutions. We now cannot simply raise an eyebrow in response to a topical item, but respond in either the extreme positive – or negative.

We now live in an age where we are either Brand Talibans – whatever the organization does, good or bad, will actually reinforce our negativity – or at the other end of the spectrum – Brand evangelists – stoutly defending the organization, whatever is thrown at it.

This increasing black / white polarization, I would suggest, is down to our increasing alienation in a faster moving world, where we have to resort to fundamental good / bad safe / unsafe judgment calls to maintain our sense of well-being. Hating or loving BP reinforces our world, as we choose to see it.

Yes there are those who will hate BP more (if they are so inclined), but equally there are others who will become more resolutely pro-BP, whatever the headlines it continues to spill.

For BP, read Apple.

Readers, is Green right?

Bootnote

I think we can agree we are all Brand Talibans where the phone companies are concerned.

SANS - Survey on application security programs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.