Feeds

Microsoft claims 'biggest' show-biz investment with Bing refresh

Simon Cowell couldn't make it

New hybrid storage solutions

Microsoft is throwing the combined might of Hollywood, the record labels and the games industry at Google with its latest Bing update.

On Tuesday evening the company unveiled Bing Entertainment, which provides the ability to search, view and - depending on the medium - purchase films, TV, music and games.

Microsoft called the update, announced at an event in Los Angeles, California, one of the biggest investments it's making in the area of entertainment.

No kidding. Hosting the event, modestly billed by Microsoft as being focused on the future of entertainment, was Ryan Seacrest - presumably taking a well-paid break between seasons of American Idol. Seacrest reportedly pulls down $15m per season for hosting a talent-cum-popularity contest that until this year had Simon Cowell on its panel of judges.

Bing's music search

Bing's one-stop-Zune-purchase integration a work in progress

The entertainment market is Microsoft's latest big investment in Bing to grow its search share against Google. A year into Bing, Microsoft's search properties in the US have hit 12 per cent of the market.

And it seems Bing's entertainment landgrab will further challenge the metrics used to judge and measure this market. comScore earlier this month said Microsoft and Yahoo! had experienced market share gains in part because of they are using "contextual search approaches" such as those in Bing Entertainment that tie content and related search results together.

Entertainment is Microsoft's latest vertical to get the integrated search touch, following travel and shopping.

On music, Bing search results will now pull back tunes, album covers and - theoretically - the ability to play and buy through integration with Microsoft's Zune service.

I say theoretically, because a search for U2's Beautiful Day pulled back an error message saying integration with Zune wasn't yet complete. Microsoft claimed there's also integration for one-stop purchases with iTunes and Amazon.

Searching for films and TV, Microsoft has followed Google through integration deals with Hulu, Viacom and CBS and others that sees Bing pull back videos of episodes. Clicking takes you through to the service providers' site where you can view the videos.

Microsoft claimed access to 1,500 shows and 20,000 TV episodes with TV listings.

A search for movies produces a show times tab in Bing that presents a synopsis of local cinema listings. For games, meanwhile, Bing has aggregated games reviews, cheats and walkthroughs. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.