Feeds

Yanks spend big on 3D

Europeans too

The Power of One eBook: Top reasons to choose HP BladeSystem

Americans have already spent more than $55m on 3D TV and Blu-ray kit - despite a dearth of suitably stereoscopic material to play on them.

The total comes from local market watcher NPD, which yesterday said that all the money had been spent during the three months from February, when 3D kit announced at the January Consumer Electronics Show (CES) in Las Vegas began to appear on shop shelves.

Comparative European numbers are hard to come by - it's very early days for the technology, after all - but retail sales tracker GfK has said that some 25,000 3D TVs had been bought over here by the end of May.

To put that in context, GfK expects some 252 million TVs to be sold worldwide, this year.

Assume an average US price of $3000 per set, and that's only 18,333 TVs - less if the average price is higher and you assign more of the spend to Blu-ray products. From that perspective, European buyers appear keener on the technology than their transatlantic counterparts.

Still, the numbers show there is a keen early adopter market in both Europe and the US, even though there's relatively little 3D content available through broadcast channels or pre-recorded media yet.

For that reason, 3D will remain "a premium home entertainment experience" this year, NPD bigwig Ross Rubin noted.

And happy to buy expensive 3D equipment these early adopters may be, there are limits. More consumers surveyed by NPD - some 41 per cent - said the cost of the extra pairs of 3D glasses needed to allow groups of people to watch together was a key barrier to the adoption of 3D than those who said wearing 3D specs made them look silly - ten per cent.

That's in marked contrast to less self-confident Brits. In a recent survey, more than sixty-six per cent of respondents admitted they feel they'll look silly wearing 3D specs at home. ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.