Feeds

Brits are bored with mobile broadband

But are sales plummeting?

Intelligent flash storage arrays

UK mobile broadband sales are tumbling as consumers have figured out that the technology does not live up to its billing.

So says Broadband Expert, which notes a 57 per cent drop in the number of people signing up for mobile broadband via the price comparison site. Sales sank from 3000-ish in May 2009 to 1,300 in May 2010.

The site points to Hitwise data, which reports a fall of more than 50 per cent in the number of searches in the same period.

Rob Webber, Broadband Expert’s commercial director, says: “Mobile broadband experienced phenomenal growth in the UK as consumers expected all the benefits of a home broadband connection whilst on the move. “Sadly the technology has not lived up to the hype; we receive a huge amount of feedback from customers complaining of inconsistent or non-existent connections and speeds comparable to dial-up or worse.”

But is he right? Falling new sales does not equate to falling usage. And falling sales through Broadband Expert does not equate to falling mobile broadband sales per se.

Webber reckons that the arrival of much faster LTE, or '4G' networks will give mobile broadband sales a new kicker - but he says the UK is lagging at least 12-18 months behind front-runners in the US and Europe. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Will BlackBerry make a comeback with its SQUARE smartphones?
Plus PC PIMs from company formerly known as RIM
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.