Feeds

Brits are bored with mobile broadband

But are sales plummeting?

Eight steps to building an HP BladeSystem

UK mobile broadband sales are tumbling as consumers have figured out that the technology does not live up to its billing.

So says Broadband Expert, which notes a 57 per cent drop in the number of people signing up for mobile broadband via the price comparison site. Sales sank from 3000-ish in May 2009 to 1,300 in May 2010.

The site points to Hitwise data, which reports a fall of more than 50 per cent in the number of searches in the same period.

Rob Webber, Broadband Expert’s commercial director, says: “Mobile broadband experienced phenomenal growth in the UK as consumers expected all the benefits of a home broadband connection whilst on the move. “Sadly the technology has not lived up to the hype; we receive a huge amount of feedback from customers complaining of inconsistent or non-existent connections and speeds comparable to dial-up or worse.”

But is he right? Falling new sales does not equate to falling usage. And falling sales through Broadband Expert does not equate to falling mobile broadband sales per se.

Webber reckons that the arrival of much faster LTE, or '4G' networks will give mobile broadband sales a new kicker - but he says the UK is lagging at least 12-18 months behind front-runners in the US and Europe. ®

Bridging the IT gap between rising business demands and ageing tools

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.