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ThinkGeek trembles before Pork Board's pork sword

Canned unicorn provokes 'best-ever' cease and desist

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The wags down at ThinkGeek have found themselves on the receiving end of the "best-ever cease and desist letter", after seriously treading on the National Pork Board's trotters.

ThinkGeek's canned unicorn meatThinkGeek's offence was committed in the marketing of its quite remarkable Canned Unicorn Meat, a truly magical product launched on 1 April and described as "the new white meat".

This didn't go down too well with the NPB, who considered the slogan a serious infringement of its description of pork as "The Other White Meat". Cue a 12-page missive suggesting ThinkGeek might like to rethink its strategy.

The site wisely decided to avoid a serious legal slapping, and issued an apology (pdf). Scott Kauffman, Geeknet prez and CEO, said: "It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn. In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red, and not approved by any government entity."

ThinkGeek has more on this porcine silliness right here. ®

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