Feeds

dotMobi to win you over with hosted web service

You do remember .mobi don't you?

The Power of One Infographic

dotMobi, owner of the underutilised .mobi top-level domain, has launched a we'll-do-everything service, hoping someone will rent space in its dusty corner of the internet.

The new initiative, dubbed “goMobi”, is a hosted web service with menu-driven tools for creating device-aware content, providing companies with somewhere to park their “.mobi” domain should they happen to have one.

The problem is that not many companies bother these days: even Google, which helped create the domain, now redirects “www.google.mobi” to a page telling users to go to “m.google.com” instead. That lack of interest leaves dotMobi with a lot of virtual real estate to shift.

The company already provides development tools and hosting, and now it's put them together into a service delivering icon-driven web sites which all look very similar but can be designed and deployed with a few mouse clicks...

Example pages from goMobi

All kinds of grid-layout-icon-driven sites are welcomed

There is something of a resurgence in web-driven mobile services these days: the mobile web has come a long way since Steve Jobs declared native applications were unnecessary on the iPhone (and then hastily backtracked with the launch of the iTunes app store). Steve may have been a little optimistic, but one can do quite a lot with AJAX on a phone these days.

London-based Grapple Mobile makes a living creating AJAX for companies which it then converts to native (for Symbian, Blackberry etc) for delivery as an application. Users value applications these days, and understand the download and execution process.

Grapple has just signed deals with a dozen or so advertising agencies to create content that goes native for reasons of distribution rather than functionality – excepting the iPhone, where such conversion isn't allowed*. In this way the decision to go native is increasingly not a matter of functionality but of realising a revenue stream web-based technologies can't compete with. And that's not a problem that dotMobi is going to solve.

But if the only thing holding you off creating your own “.mobi” site was the complexity of creating and hosting the content, then goMobi might be the solution you're looking for. We're just not convinced there are very many people in that position. ®

* Grapple has been in touch to say the Jobsian moratorium on non-Objective-C applications doesn't apply to them, and they've successfully had JavaScript-developed apps approved.

The Power of One Infographic

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.