Feeds

Microsoft offers iPhone devs Windows Phone 7 cash

'Substantial' pay for 'successful' gamers

Top 5 reasons to deploy VMware with Tegile

Microsoft is throwing cash at iPhone games developers in a bid to increase the number of applications for its yet-to-launch Windows Phone 7.

A report from Pocket Gamer says that Microsoft is contacting successful iPhone developers and offering them "substantial" amounts of money – up front – to port their software to Windows Phone 7.

Microsoft refused to comment directly on the claims. Instead, it offered a roundabout statement saying the company provides what it called "limited" financial support – "most commonly in the form of an advance on revenue" among numerous other resources.

A Windows Phone 7 move would be an evolution in Microsoft's campaign to woo developers from the platform that's helping to kill Windows market share on mobile.

Last year, Microsoft hoped that by establishing a clear set of rules for publishing apps to its own mobile market place, in contrast to Apple's opaque and idiosyncratic set of rules for the App Store, would be enough to tap a vein of popular discontent with Apple and win converts.

But turns out that people are prepared to accept the uncertainty you get with Apple. The number of applications on the App Store keeps growing.

Microsoft also stressed that with 30 million mobile devices running Windows Mobile 6.0 and 6.1, there is potential to make money from an existing customer base.

It then upped its game by offering technical advice on converting iPhone apps to the then planned Windows Mobile 6.5, flagging Gripwire.com, which ported Amplitude to an early release of Windows Mobile 6.5 on an HTC Touch Pro phone.

It will take more than cash to convince developers to move, or at least straddle both mobile platforms. Developers will need to invest in different architectures – the Silverlight media player and XNA for Windows Phone 7 and Apple's Safari browser and Objective-C Cocoa for Apple.

And while some might be willing to invest the time and effort, there's a huge question mark over the long-term wisdom of such a move.

Not only does Windows Phone 7 have zero market share – it doesn't yet exist – it's also a high risk strategy because Microsoft's own level of commitment is not known. Meanwhile, the apps themselves cannot be back-ported to previous versions of Windows on mobile.

Further, Microsoft's own goals for Windows Phone 7 cannot be taken seriously: with Windows Phone 7 due by the end this year, the company believes it can ship 30 million devices by the end of 2011 by converting feature-phone users.

To provide some context, it took Apple just two-and-a-half years to hit 33 million iPhones sold. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.