Feeds

Microsoft offers iPhone devs Windows Phone 7 cash

'Substantial' pay for 'successful' gamers

Beginner's guide to SSL certificates

Microsoft is throwing cash at iPhone games developers in a bid to increase the number of applications for its yet-to-launch Windows Phone 7.

A report from Pocket Gamer says that Microsoft is contacting successful iPhone developers and offering them "substantial" amounts of money – up front – to port their software to Windows Phone 7.

Microsoft refused to comment directly on the claims. Instead, it offered a roundabout statement saying the company provides what it called "limited" financial support – "most commonly in the form of an advance on revenue" among numerous other resources.

A Windows Phone 7 move would be an evolution in Microsoft's campaign to woo developers from the platform that's helping to kill Windows market share on mobile.

Last year, Microsoft hoped that by establishing a clear set of rules for publishing apps to its own mobile market place, in contrast to Apple's opaque and idiosyncratic set of rules for the App Store, would be enough to tap a vein of popular discontent with Apple and win converts.

But turns out that people are prepared to accept the uncertainty you get with Apple. The number of applications on the App Store keeps growing.

Microsoft also stressed that with 30 million mobile devices running Windows Mobile 6.0 and 6.1, there is potential to make money from an existing customer base.

It then upped its game by offering technical advice on converting iPhone apps to the then planned Windows Mobile 6.5, flagging Gripwire.com, which ported Amplitude to an early release of Windows Mobile 6.5 on an HTC Touch Pro phone.

It will take more than cash to convince developers to move, or at least straddle both mobile platforms. Developers will need to invest in different architectures – the Silverlight media player and XNA for Windows Phone 7 and Apple's Safari browser and Objective-C Cocoa for Apple.

And while some might be willing to invest the time and effort, there's a huge question mark over the long-term wisdom of such a move.

Not only does Windows Phone 7 have zero market share – it doesn't yet exist – it's also a high risk strategy because Microsoft's own level of commitment is not known. Meanwhile, the apps themselves cannot be back-ported to previous versions of Windows on mobile.

Further, Microsoft's own goals for Windows Phone 7 cannot be taken seriously: with Windows Phone 7 due by the end this year, the company believes it can ship 30 million devices by the end of 2011 by converting feature-phone users.

To provide some context, it took Apple just two-and-a-half years to hit 33 million iPhones sold. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.