Feeds

Microsoft offers iPhone devs Windows Phone 7 cash

'Substantial' pay for 'successful' gamers

3 Big data security analytics techniques

Microsoft is throwing cash at iPhone games developers in a bid to increase the number of applications for its yet-to-launch Windows Phone 7.

A report from Pocket Gamer says that Microsoft is contacting successful iPhone developers and offering them "substantial" amounts of money – up front – to port their software to Windows Phone 7.

Microsoft refused to comment directly on the claims. Instead, it offered a roundabout statement saying the company provides what it called "limited" financial support – "most commonly in the form of an advance on revenue" among numerous other resources.

A Windows Phone 7 move would be an evolution in Microsoft's campaign to woo developers from the platform that's helping to kill Windows market share on mobile.

Last year, Microsoft hoped that by establishing a clear set of rules for publishing apps to its own mobile market place, in contrast to Apple's opaque and idiosyncratic set of rules for the App Store, would be enough to tap a vein of popular discontent with Apple and win converts.

But turns out that people are prepared to accept the uncertainty you get with Apple. The number of applications on the App Store keeps growing.

Microsoft also stressed that with 30 million mobile devices running Windows Mobile 6.0 and 6.1, there is potential to make money from an existing customer base.

It then upped its game by offering technical advice on converting iPhone apps to the then planned Windows Mobile 6.5, flagging Gripwire.com, which ported Amplitude to an early release of Windows Mobile 6.5 on an HTC Touch Pro phone.

It will take more than cash to convince developers to move, or at least straddle both mobile platforms. Developers will need to invest in different architectures – the Silverlight media player and XNA for Windows Phone 7 and Apple's Safari browser and Objective-C Cocoa for Apple.

And while some might be willing to invest the time and effort, there's a huge question mark over the long-term wisdom of such a move.

Not only does Windows Phone 7 have zero market share – it doesn't yet exist – it's also a high risk strategy because Microsoft's own level of commitment is not known. Meanwhile, the apps themselves cannot be back-ported to previous versions of Windows on mobile.

Further, Microsoft's own goals for Windows Phone 7 cannot be taken seriously: with Windows Phone 7 due by the end this year, the company believes it can ship 30 million devices by the end of 2011 by converting feature-phone users.

To provide some context, it took Apple just two-and-a-half years to hit 33 million iPhones sold. ®

SANS - Survey on application security programs

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.