Autopsy on wacky Jacqui's ID astroturfing

Lobby group No2ID have got their hands on the final report into MyLifeMyID.org - the supposedly independent collector of "young people's" views on ID cards.

The documents reveal the site bought 50 million adverts on Facebook and other social network sites. These 50 million ads resulted in an awesome 537 people completing the survey on the site. We can only hope the government was paying per click-through rather than for each view of its advert.

Another 610 people signed up after coming from other websites. These were characterised as "neutral" like the Scouts, "unfavourable" like the Register apparently, and actively opposed like No2ID.

Money given to Blyk to send 50,000 text messages resulted in just a handful of responses. In total there were 1,147 members of mylifemyid in its short, brutish life.

The report even included a quote from a mylifemyID member, Bill, who said of the Reg:

“The journalists on the Register clearly know what they are talking about. They always link to the source of their information and freely admit when they get facts wrong. The author of each piece is clearly identified, and the site includes links so you can see other articles by the same author. That makes it easy to see the angle that they tend to take and so easier to judge how balanced (or opinionated) the article is likely to be.”

Thank you Bill.

The report was prepared by Virtual Surveys Limited - it knows all about the site because it snaffled £76,249 to set it up and maintain it for its short-lived existence.

More from No2ID here. ®

Bootnote

The Register has previously been described as "an unsuitable site", "ugly", and still our favourite - "a lesbian on-line magazine."