Feeds

iPhone 4 no longer available to UK buyers?

Who says? Apple

Build a business case: developing custom apps

Ordered your iPhone 4 yet? Tough - you've already missed the boat, if this afternoon's latest missive from Apple is to be believed.

The firm's online emporium has been creaking all day since it started offering the faithful the chance to pre-order the iPhone 4.

One Reg reader reported that it took him just under two hours to order the phone of his dreams. Clearly he has a very understanding boss.

Shortly after lunch though, the more lackadaisical fanbois acting on Apple's 'reserve your iPhone' email got the message below. Yes, 16GB or 32GB, black or white, they're all "unavailable".

iphone 4 sold out?

Luckily, if you race back to the website it appears the not at all obscure object of their desire is available after all.

So, first Apple says the iPhone 4 is available, but declines to put in place a system capable of taking orders. Then it emails its known customers, but they already can't reserve it. Then it makes it available after all.

The genius of Cupertino is clearly beyond our ken. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.