Feeds

iPhone 4 no longer available to UK buyers?

Who says? Apple

The Essential Guide to IT Transformation

Ordered your iPhone 4 yet? Tough - you've already missed the boat, if this afternoon's latest missive from Apple is to be believed.

The firm's online emporium has been creaking all day since it started offering the faithful the chance to pre-order the iPhone 4.

One Reg reader reported that it took him just under two hours to order the phone of his dreams. Clearly he has a very understanding boss.

Shortly after lunch though, the more lackadaisical fanbois acting on Apple's 'reserve your iPhone' email got the message below. Yes, 16GB or 32GB, black or white, they're all "unavailable".

iphone 4 sold out?

Luckily, if you race back to the website it appears the not at all obscure object of their desire is available after all.

So, first Apple says the iPhone 4 is available, but declines to put in place a system capable of taking orders. Then it emails its known customers, but they already can't reserve it. Then it makes it available after all.

The genius of Cupertino is clearly beyond our ken. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.