Feeds

Apple Store iPhone app promises buyer's remorse

Jobsian kit impulse buy? There's an app for that

Choosing a cloud hosting partner with confidence

Apple has released an iPhone app that allows US users to access its online store to puchase items, schedule appointments at its brick-and-mortar stores, read product reviews — and spend money very, very easily.

Although the prosaically named Apple Store app appears to be rich in detail, deep in content and offerings, and a convenient way to schedule Genius Bar, Personal Shopping, and One to One appointment, plus finding out when workshops and events are occuring at each and every US store, its release today begs three questions:

  • What took Apple so long?
  • Why no iPad version?
  • Why release it on the day that iPhone preorders brought Apple's online store to its knees?

That first question is truly puzzling. Apple-developed iPhone apps have been around since the first iPhones were snapped up by eager customers in June 2007. The App Store itself debuted just under two years ago. And yet Apple waited until now to provide its fervent followers with a handy way to make impulse purchases of iPod Socks.

Apple online store, iPhone-app edition

The iPhone app is up-to-date with today's Mac Mini release, and the iPad remains both magical and revolutionary

Then there's the only-on-iPhone question: if owners of the "magical and revolutionary" iPad want to buy said Socks from the Apple store, they'll have to run the iPhone app or go surfing to the online store in Safari — Apple hasn't chosen to release an iPad version of the Apple Store app that takes advantage of the Jobsian tablet's screen acreage.

Apple online store, iPhone-app edition

Make appointments with paid Geniuses (left), or dig through reviews written by volunteer ones

Finally, Apple chose to release the new app on a day when its online store buckled under the load of iPhone 4 orders — or, as a cynic might propose, when it was intentionally choked to hype demand for the Jobsian "biggest leap".

Users of the iPhone app fared no better early Tuesday when trying to preorder an iPhone 4 than did those accessing Apple's online store using Safari on their Macs or iPads: a "There was a problem connecting..." error message instructed them to high-tail it to a brick-and-mortar store, instead.

Apple online store, iPhone-app edition

Visit your local store (left) after finding it in text-based search or selecting it in a geolocation-aided map

Purchases in the Apple Store app are made using your iTunes account — and, yes, it's as easy to overspend by quick-click impulse as it is when buying music or iPhone/Pod/Pad apps. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.