Feeds

Apple Store iPhone app promises buyer's remorse

Jobsian kit impulse buy? There's an app for that

Internet Security Threat Report 2014

Apple has released an iPhone app that allows US users to access its online store to puchase items, schedule appointments at its brick-and-mortar stores, read product reviews — and spend money very, very easily.

Although the prosaically named Apple Store app appears to be rich in detail, deep in content and offerings, and a convenient way to schedule Genius Bar, Personal Shopping, and One to One appointment, plus finding out when workshops and events are occuring at each and every US store, its release today begs three questions:

  • What took Apple so long?
  • Why no iPad version?
  • Why release it on the day that iPhone preorders brought Apple's online store to its knees?

That first question is truly puzzling. Apple-developed iPhone apps have been around since the first iPhones were snapped up by eager customers in June 2007. The App Store itself debuted just under two years ago. And yet Apple waited until now to provide its fervent followers with a handy way to make impulse purchases of iPod Socks.

Apple online store, iPhone-app edition

The iPhone app is up-to-date with today's Mac Mini release, and the iPad remains both magical and revolutionary

Then there's the only-on-iPhone question: if owners of the "magical and revolutionary" iPad want to buy said Socks from the Apple store, they'll have to run the iPhone app or go surfing to the online store in Safari — Apple hasn't chosen to release an iPad version of the Apple Store app that takes advantage of the Jobsian tablet's screen acreage.

Apple online store, iPhone-app edition

Make appointments with paid Geniuses (left), or dig through reviews written by volunteer ones

Finally, Apple chose to release the new app on a day when its online store buckled under the load of iPhone 4 orders — or, as a cynic might propose, when it was intentionally choked to hype demand for the Jobsian "biggest leap".

Users of the iPhone app fared no better early Tuesday when trying to preorder an iPhone 4 than did those accessing Apple's online store using Safari on their Macs or iPads: a "There was a problem connecting..." error message instructed them to high-tail it to a brick-and-mortar store, instead.

Apple online store, iPhone-app edition

Visit your local store (left) after finding it in text-based search or selecting it in a geolocation-aided map

Purchases in the Apple Store app are made using your iTunes account — and, yes, it's as easy to overspend by quick-click impulse as it is when buying music or iPhone/Pod/Pad apps. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.