Feeds

O2 to step back from unlimited mobile data deals

Tighter data plans to debut alongside iPhone 4

Providing a secure and efficient Helpdesk

O2 is to stop bundling 'unlimited' data access with the smartphones it sells.

Buy a smartphone on an O2 contract today and you'll get 'unlimited' data - well, unlimited up to the cut-off point mandated by O2' 'fair use' policy.

However, from 24 June - the day O2 begins selling the iPhone 4, we note - data will be capped at 500MB, 750MB or 1GB, depending on how much you pay each month. Contracts will run for two years.

Customers already tied in with a contract, and those who take one out before 24 June, will continue to receive 'unlimited' data access, O2 said.

O2 Data Plans

Upgrade your smartphone or become a new O2 customer on 24 June or after, and O2 will give you 'unlimited' data "as a promotion until 1 October".

After that, the limits will apply. Extra data can be bought as Bolt Ons: 500MB for £5 and 1GB for £10.

O2 said the move was prompted by customer demands for "clarity in pricing", but it seems really about managing demand.

“By doing this, we are laying the foundation for a sustainable data experience for all customers and the huge possibilities that technology will create over the coming years," said O2 CEO Ronan Dunne.

The implication: give punters all the data they can eat, and they'll gobble it up, to the detriment of all. ®

Security for virtualized datacentres

More from The Register

next story
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.