Feeds

O2 to step back from unlimited mobile data deals

Tighter data plans to debut alongside iPhone 4

High performance access to file storage

O2 is to stop bundling 'unlimited' data access with the smartphones it sells.

Buy a smartphone on an O2 contract today and you'll get 'unlimited' data - well, unlimited up to the cut-off point mandated by O2' 'fair use' policy.

However, from 24 June - the day O2 begins selling the iPhone 4, we note - data will be capped at 500MB, 750MB or 1GB, depending on how much you pay each month. Contracts will run for two years.

Customers already tied in with a contract, and those who take one out before 24 June, will continue to receive 'unlimited' data access, O2 said.

O2 Data Plans

Upgrade your smartphone or become a new O2 customer on 24 June or after, and O2 will give you 'unlimited' data "as a promotion until 1 October".

After that, the limits will apply. Extra data can be bought as Bolt Ons: 500MB for £5 and 1GB for £10.

O2 said the move was prompted by customer demands for "clarity in pricing", but it seems really about managing demand.

“By doing this, we are laying the foundation for a sustainable data experience for all customers and the huge possibilities that technology will create over the coming years," said O2 CEO Ronan Dunne.

The implication: give punters all the data they can eat, and they'll gobble it up, to the detriment of all. ®

SANS - Survey on application security programs

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.