Feeds

BP targets Twitter to clean up oil spill

More PR brilliance

Security for virtualized datacentres

BP has complained to Twitter about one of the very many parody feeds mocking its efforts to clean up the Gulf of Mexico oil spill.

As a result BPGlobalPR has changed its bio to read: "We are not associated with Beyond Petroleum, the company that has been destroying the Gulf of Mexico for 51 days."

The feed has just short of 150,000 followers compared to just 13,000 for the official BP Twitter feed - BPAmerica. The company is doing better on Facebook where its page is "liked" by 20,000 people.

The Twitterer said yesterday: "Not sure what we've done wrong, but we've been asked to change our name/profile to indicate that we're 'fake'."

BP said it was not interested in getting the feed closed, but wanted to make sure it followed Twitter's policies.

Much of the rest of Twitter has already moved on - #BPrebrand is this hour's hot topic. Suggestions so far include: Big Profits Botched PR, Beyond Pollution, Busted Pipeline and Bankruptcy Please!

BP's share price continues to get hammered - it's down another 16 per cent today and is now worth less than half what it was in April. A separate row is developing over whether the oil giant should, or should not, pay out a share dividend - which accounts for over ten per cent of total payouts to UK pension funds and would also cut the income of some retired people in the US.

BP got slated earlier this week for buying contentious Google AdWords like "oil spill" and even "Gulf of Mexico". Top sponsored result for both is the section of BP's website devoted to its clean-up response - which is viewed by some as stifling debate and by others as a waste of money which could otherwise be used to clean beaches and birds.

Meanwhile the rhetoric gets ever more extreme. While President Obama says he is looking for a butt to kick, Norman Tebbit lurched into the sunlight to describe his behaviour as despicable and accused him of "a crude [sic], bigoted, xenophobic display of partisan political presidential petulance against a multinational company". With friends like these, and Boris Johnson, who needs enemies? ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.