Feeds

Microsoft's Bing grabs hold of Zuckerberg's firehose

Brings Facebook to party... bitch

SANS - Survey on application security programs

Microsoft has announced yet more tweaks to Bing, this time adding a new "social" site to its search engine.

The company already turned on the "firehose" for Twitter back in October last year.

Bing.com/social extends on that by offering what Redmond described as "the first search experience integrating the full Facebook firehose with non-pages content".

Twitter's real time estate will also be slotted into the social site, said Microsoft.

Bing's senior veep Yusuf Mehdi announced the near-real time search addition at the SMX Advanced event yesterday.

Switching on the Facebook firehose will allow Bing to grab status updates and shared links from the Mark Zuckerberg-run site's "fan pages".

All of which will be pleasing to the boydroid, who recently faced a storm of protest over changes to Facebook, after it was made more of a data goldmine for advertisers.

It's unclear how much Microsoft will be paying for the privilege of switching on Facebook's stream of Web2.0rhea. The software maker has of course already sunk $240m into Zuckerberg's stalker empire, which gave Steve Ballmer's firm a mere 1.6 per cent of preferred Facebook stock.

But presumably that deal ought to bring the price down a tad. Currently, sites like Google, Bing, and Yahoo! are paying untold amounts for direct access to the Twitter firehose.

"In addition to Tweets, we also search through Facebook fan page updates and surface matching results. For example, a search for 'NBA Finals' will return fan-page content from Facebook, including posts from a local TV station," explained Microsoft's Lawrence Kim in a blog post.

The company was keen to be seen to be doing the right thing by pointing out that non-fan pages will only show popular shared links from Facebook users in the aggregate form via Bing.

Only those status updates that people have foolishly set to be viewed by "everyone" will be farmed out to Microsoft's search engine.

"No names or photos, or even the text in the update associated with the link are published - just the link in aggregate."

Microsoft is clearly mindful of both Google and Facebook's recent privacy howlers, and has thereby taken a softly-softly approach with its Bing social slab. Kim did hint that the vendor is working on more features for its "social vertical", however, which could yet see the search engine become a more aggressive data farmer in the spirit of Mountain View. ®

3 Big data security analytics techniques

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Apple inaugurates free OS X beta program for world+dog
Prerelease software now open to anyone, not just developers – as long as you keep quiet
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.