Feeds

US weighs up probes for Apple ad biz checkup - report

'Bout time someone stuck up for MS and Google

The essential guide to IT transformation

US regulators are preparing to probe Apple to see whether it is unfairly restricting competition for adverts on its mobile devices, the FT reported today.

The putative investigation apparently centres on whether Apple's spawning of its own network to post flog ads on apps for the much-stroked devices is a threat to media industry titans tiddlers rivals such as Microsoft and Google.

The paper cites not one, but two persons familiar with the situation who say the Feds are deciding whether to put the FTC or DoJ on the case.

Apple recently slapped developers with rules that restrict their ability to forward key info to ad networks punting their own their own mobile technology - such as Microsoft or Google.

Apple and Google were staring each other in the eye just yesterday. AdMob's founder and CEO Omar Hamoui said in a post on the company blog: "Let's be clear. This change is not in the best interests of users or developers."

He should know about the issue - Google's acquisition of AdMob was only cleared by regulators last month.

Separately, Apple has also raised eyebrows with its drive to keep Adobe off its mobile platforms, and with its unpredictable approval regime for app developers.

While Apple, and its rivals, are clearly conducting a vicious knife fight to control the mobile ads market, and any other market they can, whether this represents a threat to competition is another matter. The FT points out that the law is designed to protect consumers, not bickering billionaires. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.