Feeds

Apple bans competing ads from the iPhone

They're our customers, and we're keeping them

Next gen security for virtualised datacentres

Apple has tweaked its developer terms and conditions to explicitly lock out in-application advertising services that might compete with its own iAd service.

The new terms, picked up by All Things Digital, spell out the rules. Applications may not collect statistical information for advertising, or any other reason, without Apple's written permission - and you can be clear that Google, Microsoft and/or Opera need not apply.

Even if the user's consent is obtained Apple won't allow the collection of any demographic information for feeding to analytical services such as Flurry, or any purpose that isn't "directly relevant to the use of the Application".

When it comes to advertising, some information can be gathered with the user's permission, but only if the company doing the gathering is "an independent advertising service provider whose primary business is serving mobile ads" - our emphasis. Just in case there's any doubt the clause continues: "An advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent", leaving just about everyone else out in the cold.

The largest provider of mobile advertising, and potential competitor to iAd, is AdMob (owned by Google), while AdMarvel is now owed by Opera (arguably in the development environment business). Microsoft doesn't have a mobile advertising play just yet, but when it does it too will be banned from the iPhone.

Developers can still serve advertisements in iPhone applications, of course, but not if they want to gather the kind of targeting information that makes such advertising so valuable - unless they sign up with Apple's iAd. Cupertino has helpfully excluded itself from the new rules, reproduced in full below:

3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:

- The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple’s prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.

- The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.

®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?