Feeds

Apple bans competing ads from the iPhone

They're our customers, and we're keeping them

Top 5 reasons to deploy VMware with Tegile

Apple has tweaked its developer terms and conditions to explicitly lock out in-application advertising services that might compete with its own iAd service.

The new terms, picked up by All Things Digital, spell out the rules. Applications may not collect statistical information for advertising, or any other reason, without Apple's written permission - and you can be clear that Google, Microsoft and/or Opera need not apply.

Even if the user's consent is obtained Apple won't allow the collection of any demographic information for feeding to analytical services such as Flurry, or any purpose that isn't "directly relevant to the use of the Application".

When it comes to advertising, some information can be gathered with the user's permission, but only if the company doing the gathering is "an independent advertising service provider whose primary business is serving mobile ads" - our emphasis. Just in case there's any doubt the clause continues: "An advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent", leaving just about everyone else out in the cold.

The largest provider of mobile advertising, and potential competitor to iAd, is AdMob (owned by Google), while AdMarvel is now owed by Opera (arguably in the development environment business). Microsoft doesn't have a mobile advertising play just yet, but when it does it too will be banned from the iPhone.

Developers can still serve advertisements in iPhone applications, of course, but not if they want to gather the kind of targeting information that makes such advertising so valuable - unless they sign up with Apple's iAd. Cupertino has helpfully excluded itself from the new rules, reproduced in full below:

3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:

- The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple’s prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.

- The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.

®

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.