Feeds

Yahoo! signs up Becks as footie pundit

World! Cup! Marketing! Yay! etc

Internet Security Threat Report 2014

David Beckham has signed up with Yahoo! as a pundit, commenting on the upcoming World Cup as well as the upcoming 2010/11 football season.

As a "global football ambassador" the former Man Utd and Real Madrid star will also feature in Yahoo's marketing campaigns.

Cynics might say that Yahoo is inviting unfavourable comparison in linking up with Becks who, much like the internet firm, enjoyed his glory days at the turn of the century - although he does remain marketing catnip*.

The partnership between Yahoo! and Beckham consists of three main components: a David Beckham channel within Yahoo! Sport’s coverage of the World Cup, where Beckham will "share his thoughts and his experience on playing and scoring in three consecutive tournaments"; an opportunity for fans to ask Beckham questions via various Yahoo! channels, including Yahoo! Answers, Y!Mail and Y!Messenger; and Beckham's participation in the Yahoo! marketing campaigns this summer.

Having played both in the US (LA Galaxy) and England, Beckham would be the obvious pundit to comment on Saturday's key game between the two sides. The exclusive Yahoo! arrangement represents a good way to kickstart the partnership. Neither party has disclosed the value of the contract.

Yahoo! recently secured the exclusive rights to screen English Premier League games highlights online over the next three seasons, starting 2010/11. ®

* A Star Wars-themed Adidas commercial, featuring David Beckham and Snoop Dogg, neatly illustrates Beck's enduring commercial appeal.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?