Feeds

Apple adds 'make the web go away' button to Safari 5

Ads, branding, icky typefaces disappeared by Reader

Choosing a cloud hosting partner with confidence

Steve Jobs didn't get around to mentioning Safari 5 in his WWDC keynote last night, but it rolled out anyway shortly after he finished up, and today publishers throughout the world are surely beginning to wonder, 'hang on, what's this Reader thing?'

Safari 5 has a nice little button next to the URL that effectively kills the ads, strips off the site's branding and presents the text in nicely-formatted book-style pages.

According to Apple, "Safari Reader removes annoying ads and other visual distractions from online articles... So you get the whole story and nothing but the story." Well thanks Steve, that's a real big help.

The Reader button appears for pages where Safari has figured out you're on a web page with an article. Then if you click on the button the web view is greyed out and drops into the background, and the content of the article is displayed in crisp type on a white background. If the article has illustrations in it these will be picked up, but it seems interactive content might not be. So for example:

A Reg story in Reader

Reader also reformats multi-page articles into "one continuous, clutter-free view". They still show up as pages, but you just scroll through them vertically. It's not exactly an ad-blocker, because although ads don't appear in the Reader-ized version, the page and all of its ads have to load before the Reader button becomes available. Nor is it possible to to simply enable Reader and browse your way through a Jobsified, minimalist designer web - links do appear in Reader-ized text, and if you click on them you open a normal web page, which then has to load before you can click Reader.

There may of course be legal reasons for this. Yesterday the Pulse RSS reader was booted from the App Store after the New York Times claimed violation of its terms of service. This is what today's NYT lead story looks like in Reader:

The NYT branding is gone, along with the author's byline, the audio accompanying the story, an interactive graphic, social links, everything really. Looks like it could be a number of violations of the NYT's terms and conditions to us, if Apple were doing it. But Apple didn't press the button… ®

Internet Security Threat Report 2014

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.