Feeds

BP grabs 'oil spill' keywords on Google

Ads serve lovely Gulf of Mexico pics

Secure remote control for conventional and virtual desktops

BP is purchasing search keywords such as "oil spill" on Google, Microsoft Bing, and Yahoo! in an effort to spin the ongoing clusterf**k in the Gulf of Mexico.

As noticed by the International Business Times and others, if you search on "oil spill" on Google, Bing, or Yahoo!, you may see a BP ad appear at the top of the results page. The ad points to the url www.bp.com/oilspillnews, where netizens can, in BP's words, find "Info about the Gulf of Mexico Spill" and "Learn More about How BP is Helping." Yes, helping. And yes, those are BP's caps:

BP buys oil spill keywords

As of this afternoon Pacific, if you visit BP's "news" site, the header reads "Gulf of Mexico Response" and the top "news" link trumpets BP's "First Payment on Barrier Islands Project for State of Louisiana." All the while, you're greeted with some lovely pictures of oil rigs at sunset and men in hardhats cleaning beaches that look awfully clean to begin with.

No surprise there, then. ®

Remote control for virtualized desktops

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?