Feeds

BP grabs 'oil spill' keywords on Google

Ads serve lovely Gulf of Mexico pics

The Essential Guide to IT Transformation

BP is purchasing search keywords such as "oil spill" on Google, Microsoft Bing, and Yahoo! in an effort to spin the ongoing clusterf**k in the Gulf of Mexico.

As noticed by the International Business Times and others, if you search on "oil spill" on Google, Bing, or Yahoo!, you may see a BP ad appear at the top of the results page. The ad points to the url www.bp.com/oilspillnews, where netizens can, in BP's words, find "Info about the Gulf of Mexico Spill" and "Learn More about How BP is Helping." Yes, helping. And yes, those are BP's caps:

BP buys oil spill keywords

As of this afternoon Pacific, if you visit BP's "news" site, the header reads "Gulf of Mexico Response" and the top "news" link trumpets BP's "First Payment on Barrier Islands Project for State of Louisiana." All the while, you're greeted with some lovely pictures of oil rigs at sunset and men in hardhats cleaning beaches that look awfully clean to begin with.

No surprise there, then. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.