Feeds

From iPhone to iOS – Apple nabs (another) Cisco handle

Jobs i am

The Power of One Infographic

Steve Jobs has borrowed another iName from Cisco. But this time, he got permission.

Today, at Apple's Worldwide Developer Conference in San Francisco, Jobs announced that the Cupertino cult had renamed the iPhone OS. From here on out, it will be known as, yes, iOS. The mobile operating system, you see, also runs on the iPod touch and the iPad, and as the cult indoctrinates new members, Jobs doesn't want to confuse them.

The iOS name is already taken by Cisco — it has a trademark on the acronym IOS, short for its Internetwork Operating System — but Apple doesn't like trademarks interfering with its mission to put an "i" in front of whatever it feels like. In 2007, Cisco sued Apple over the iPhone name, which the networking kit king has previously trademarked for use with IP telephones, and in the wake of the iPad's announcement, Fujitsu pointed out that it own the rights to this name, which continues to offend women across the globe – not to mention men who sympathize with women.

Apple later settled with Cisco over the iPhone name, and it eventually reached an agreement with Fujisu over iPad. But with iOS, Apple has actually secured approval before rolling out the new moniker. "Cisco has agreed to license the iOS trademark to Apple for use as the name of Apple’s operating system for iPhone, iPod touch and iPad," reads a statement from Cisco. "The license is for use of the trademark only and not for any technology.”

Apple has also struck a deal with a 10-year old Silicon Valley company to slap the name FaceTime on the iPhone video conferencing service. In this case, instant messaging outfit Facetime has given up its name entirely, transferring its trademark to Apple. "Our agreement with Apple to transfer the FaceTime trademark to them comes as we are rebranding our company to better reflect our capabilities," Facetime said in a statement of its own. "We will be announcing a new name in the coming."

The exception that proves the rule? Before its debut, Apple TV was codenamed iTV. One might suggest that Steve Jobs is no match for British broadcasters. ®

The Power of One Infographic

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.