Feeds

From iPhone to iOS – Apple nabs (another) Cisco handle

Jobs i am

High performance access to file storage

Steve Jobs has borrowed another iName from Cisco. But this time, he got permission.

Today, at Apple's Worldwide Developer Conference in San Francisco, Jobs announced that the Cupertino cult had renamed the iPhone OS. From here on out, it will be known as, yes, iOS. The mobile operating system, you see, also runs on the iPod touch and the iPad, and as the cult indoctrinates new members, Jobs doesn't want to confuse them.

The iOS name is already taken by Cisco — it has a trademark on the acronym IOS, short for its Internetwork Operating System — but Apple doesn't like trademarks interfering with its mission to put an "i" in front of whatever it feels like. In 2007, Cisco sued Apple over the iPhone name, which the networking kit king has previously trademarked for use with IP telephones, and in the wake of the iPad's announcement, Fujitsu pointed out that it own the rights to this name, which continues to offend women across the globe – not to mention men who sympathize with women.

Apple later settled with Cisco over the iPhone name, and it eventually reached an agreement with Fujisu over iPad. But with iOS, Apple has actually secured approval before rolling out the new moniker. "Cisco has agreed to license the iOS trademark to Apple for use as the name of Apple’s operating system for iPhone, iPod touch and iPad," reads a statement from Cisco. "The license is for use of the trademark only and not for any technology.”

Apple has also struck a deal with a 10-year old Silicon Valley company to slap the name FaceTime on the iPhone video conferencing service. In this case, instant messaging outfit Facetime has given up its name entirely, transferring its trademark to Apple. "Our agreement with Apple to transfer the FaceTime trademark to them comes as we are rebranding our company to better reflect our capabilities," Facetime said in a statement of its own. "We will be announcing a new name in the coming."

The exception that proves the rule? Before its debut, Apple TV was codenamed iTV. One might suggest that Steve Jobs is no match for British broadcasters. ®

SANS - Survey on application security programs

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.