Feeds

Advertisers set iPad pester-standards

Eye-assault levels fixed

The Power of One Infographic

The Mobile Marketing Association reckons iPad adverts can be up to 900 pixels across, but still shouldn't be more than 40KB to download.

The latest white paper from the Mobile Marketing Association (pdf) points out that screens have grown bigger since September last year, so now adverts might like to take advantage of Extended Ad Units that can fill an iPad screen properly.

The recommendations are intended to provide a common language for those buying, and selling, advertising space. The original specifications (pdf) covered mobile adverts up to X-Large which are 300 pixels wide, so the new standards start at 320 pixels and ramp up to cover an entire iPad screen.

iPad Advertisment

...but do you love full-screen adverts on your iPad?

But despite the size the MMA still reckons a banner advert should be less than 7.5KB, while a full page can run up to 40KB and is allowed to be twice that bit if it contains "Rich Media". Those numbers seem admirably conservative to us, and we hope to see broad conformance though when an iPad version of Wired comes in at 500MB we're not optimistic.

Mobile advertising is a rapidly growing business: the MMA reckons that advertising on Android has been rising by 77 per cent every month during 2010, and even RIM has been increasing 10 per cent every month. We don't know what the figures are for the iPhone, but they must be comparable, which is why Apple et al are so keen to get involved. ®

The Essential Guide to IT Transformation

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.