Feeds

Advertisers set iPad pester-standards

Eye-assault levels fixed

Providing a secure and efficient Helpdesk

The Mobile Marketing Association reckons iPad adverts can be up to 900 pixels across, but still shouldn't be more than 40KB to download.

The latest white paper from the Mobile Marketing Association (pdf) points out that screens have grown bigger since September last year, so now adverts might like to take advantage of Extended Ad Units that can fill an iPad screen properly.

The recommendations are intended to provide a common language for those buying, and selling, advertising space. The original specifications (pdf) covered mobile adverts up to X-Large which are 300 pixels wide, so the new standards start at 320 pixels and ramp up to cover an entire iPad screen.

iPad Advertisment

...but do you love full-screen adverts on your iPad?

But despite the size the MMA still reckons a banner advert should be less than 7.5KB, while a full page can run up to 40KB and is allowed to be twice that bit if it contains "Rich Media". Those numbers seem admirably conservative to us, and we hope to see broad conformance though when an iPad version of Wired comes in at 500MB we're not optimistic.

Mobile advertising is a rapidly growing business: the MMA reckons that advertising on Android has been rising by 77 per cent every month during 2010, and even RIM has been increasing 10 per cent every month. We don't know what the figures are for the iPhone, but they must be comparable, which is why Apple et al are so keen to get involved. ®

Security for virtualized datacentres

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.