Feeds

Advertisers set iPad pester-standards

Eye-assault levels fixed

Providing a secure and efficient Helpdesk

The Mobile Marketing Association reckons iPad adverts can be up to 900 pixels across, but still shouldn't be more than 40KB to download.

The latest white paper from the Mobile Marketing Association (pdf) points out that screens have grown bigger since September last year, so now adverts might like to take advantage of Extended Ad Units that can fill an iPad screen properly.

The recommendations are intended to provide a common language for those buying, and selling, advertising space. The original specifications (pdf) covered mobile adverts up to X-Large which are 300 pixels wide, so the new standards start at 320 pixels and ramp up to cover an entire iPad screen.

iPad Advertisment

...but do you love full-screen adverts on your iPad?

But despite the size the MMA still reckons a banner advert should be less than 7.5KB, while a full page can run up to 40KB and is allowed to be twice that bit if it contains "Rich Media". Those numbers seem admirably conservative to us, and we hope to see broad conformance though when an iPad version of Wired comes in at 500MB we're not optimistic.

Mobile advertising is a rapidly growing business: the MMA reckons that advertising on Android has been rising by 77 per cent every month during 2010, and even RIM has been increasing 10 per cent every month. We don't know what the figures are for the iPhone, but they must be comparable, which is why Apple et al are so keen to get involved. ®

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.