Feeds

Advertisers set iPad pester-standards

Eye-assault levels fixed

Choosing a cloud hosting partner with confidence

The Mobile Marketing Association reckons iPad adverts can be up to 900 pixels across, but still shouldn't be more than 40KB to download.

The latest white paper from the Mobile Marketing Association (pdf) points out that screens have grown bigger since September last year, so now adverts might like to take advantage of Extended Ad Units that can fill an iPad screen properly.

The recommendations are intended to provide a common language for those buying, and selling, advertising space. The original specifications (pdf) covered mobile adverts up to X-Large which are 300 pixels wide, so the new standards start at 320 pixels and ramp up to cover an entire iPad screen.

iPad Advertisment

...but do you love full-screen adverts on your iPad?

But despite the size the MMA still reckons a banner advert should be less than 7.5KB, while a full page can run up to 40KB and is allowed to be twice that bit if it contains "Rich Media". Those numbers seem admirably conservative to us, and we hope to see broad conformance though when an iPad version of Wired comes in at 500MB we're not optimistic.

Mobile advertising is a rapidly growing business: the MMA reckons that advertising on Android has been rising by 77 per cent every month during 2010, and even RIM has been increasing 10 per cent every month. We don't know what the figures are for the iPhone, but they must be comparable, which is why Apple et al are so keen to get involved. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.