Feeds

Mystic Met is serial Strategy Boutique john

Police, councils rebrand for total community solutions

  • alert
  • submit to reddit

Security for virtualized datacentres

Free Whitepaper - Synergies for Stakeholder Engagement

The Met Office's addiction to rebranding has been revealed: it has changed its slogan five times in three years. You'd be hard pressed to find much evidence of this on its website, though.

But the Mystic Met wasn't the most dependent Boutique-botherer. Wiltshire Police changed their historic motto of Primus et Optimus ("First and Best") while adopting the motto "Keeping Wiltshire safe", dropping that for "Delivering safe and satisfied communities" before a few more tweaks gave us "Delivering safe, satisfied and confident communities".

It makes all the difference, you know.

The rebranding, and some of the costs attached, of over 150 public authorities are listed in a newspaper survey. It reveals the work of an army of marketing consultants and expensive wordsmiths.

David Miliband, for example, ordered the Foreign Office to change its mission statement from "Work for the UK's interests in a safe, just and prosperous world" to the more Blairish "Better World, Better Britain".

Well worth it, I think we can all agree, particularly considering how vital this is to the strategic vision implementation plan thingy of the FCO - as this graphic, culled from the FCO's own recruitment material, helpfully illustrates:

So now you know what hell looks like.

Our thoughts go out to the Telegraph staff involved in compiling this survey, a job as repellent and dispiriting as any warzone assignment. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
SLOSH! Cops dethrone suspect - by tipping over portaloo with him inside
Talk about raising a stink and soiling your career
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.