Feeds

Audi dreams up App Store for user-designed cars

'Create your own world in your car'

  • alert
  • submit to reddit

New hybrid storage solutions

Audi’s A2 city car was a failure. Too pricey, maybe ahead of its time, the car was put on ice in 2005.

But it could be back on the roads soon – as an electric-powered vehicle with its very own apps store to “customise the car’s interior, features and driving style”.

This is how it would work. You buy the vanilla version and then download software to “activate features, such as heated seats, customized navigation or stiffer suspension”.

Some downloadable features will cost money. Maybe lots of money. “This could be a huge additional source of income for car manufacturers,” Peter Schwarzenbauer, Audi's head of marketing and sales, told the Financial Times.

It could also be a huge additional source of income for hackers, especially if the software merely unlocks features that are already incorporated, but lying fallow, in the car.

What else?

“You could redesign the car if you don't like it.”

Really?

Yes, says Schwarzenbauer. "You could adapt it exactly to your needs. Like you do in your home, you could create your own world in your car."

Which in my case means very messy indeed.

Audi’s rethink for the A2 extends to materials – the original was built in lightweight aluminium, the new version could be built using magnesium and carbon fibre. It is pitching the vehicle for mega cities with populations of five million-plus and it is running market research in Tokyo, Shanghai, New York and Frankfurt to gauge potential demand, the carmaker told the FT.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Thought that last dinosaur was BIG? This one's bloody ENORMOUS
Weighed several adult elephants, contend boffins
Boffins say they've got Lithium batteries the wrong way around
Surprises at the nano-scale mean our ideas about how they charge could be all wrong
Chelyabinsk-sized SURPRISE asteroid to skim Earth, satnav birds
Space rock appears out of nowhere, buzzes planet on Sunday
City hidden beneath England's Stonehenge had HUMAN ABATTOIR. And a pub
Boozed-up ancients drank beer before tearing corpses apart
'Duck face' selfie in SPAAAACE: Rosetta's snap with bird comet
Probe prepares to make first landing on fast-moving rock
Archaeologists and robots on hunt for more Antikythera pieces
How much of the world's oldest computer can they find?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.