Feeds

Audi dreams up App Store for user-designed cars

'Create your own world in your car'

  • alert
  • submit to reddit

Intelligent flash storage arrays

Audi’s A2 city car was a failure. Too pricey, maybe ahead of its time, the car was put on ice in 2005.

But it could be back on the roads soon – as an electric-powered vehicle with its very own apps store to “customise the car’s interior, features and driving style”.

This is how it would work. You buy the vanilla version and then download software to “activate features, such as heated seats, customized navigation or stiffer suspension”.

Some downloadable features will cost money. Maybe lots of money. “This could be a huge additional source of income for car manufacturers,” Peter Schwarzenbauer, Audi's head of marketing and sales, told the Financial Times.

It could also be a huge additional source of income for hackers, especially if the software merely unlocks features that are already incorporated, but lying fallow, in the car.

What else?

“You could redesign the car if you don't like it.”

Really?

Yes, says Schwarzenbauer. "You could adapt it exactly to your needs. Like you do in your home, you could create your own world in your car."

Which in my case means very messy indeed.

Audi’s rethink for the A2 extends to materials – the original was built in lightweight aluminium, the new version could be built using magnesium and carbon fibre. It is pitching the vehicle for mega cities with populations of five million-plus and it is running market research in Tokyo, Shanghai, New York and Frankfurt to gauge potential demand, the carmaker told the FT.

Intelligent flash storage arrays

More from The Register

next story
Antarctic ice THICKER than first feared – penguin-bot boffins
Robo-sub scans freezing waters, rocks warming models
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Your PHONE is slowly KILLING YOU
Doctors find new Digitillnesses - 'text neck' and 'telepressure'
Reuse the Force, Luke: SpaceX's Elon Musk reveals X-WING designs
And a floating carrier for recyclable rockets
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
Bond villains lament as Wicked Lasers withdraw death ray
Want to arm that shark? Better get in there quick
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.