Feeds

Audi dreams up App Store for user-designed cars

'Create your own world in your car'

  • alert
  • submit to reddit

A new approach to endpoint data protection

Audi’s A2 city car was a failure. Too pricey, maybe ahead of its time, the car was put on ice in 2005.

But it could be back on the roads soon – as an electric-powered vehicle with its very own apps store to “customise the car’s interior, features and driving style”.

This is how it would work. You buy the vanilla version and then download software to “activate features, such as heated seats, customized navigation or stiffer suspension”.

Some downloadable features will cost money. Maybe lots of money. “This could be a huge additional source of income for car manufacturers,” Peter Schwarzenbauer, Audi's head of marketing and sales, told the Financial Times.

It could also be a huge additional source of income for hackers, especially if the software merely unlocks features that are already incorporated, but lying fallow, in the car.

What else?

“You could redesign the car if you don't like it.”

Really?

Yes, says Schwarzenbauer. "You could adapt it exactly to your needs. Like you do in your home, you could create your own world in your car."

Which in my case means very messy indeed.

Audi’s rethink for the A2 extends to materials – the original was built in lightweight aluminium, the new version could be built using magnesium and carbon fibre. It is pitching the vehicle for mega cities with populations of five million-plus and it is running market research in Tokyo, Shanghai, New York and Frankfurt to gauge potential demand, the carmaker told the FT.

The Essential Guide to IT Transformation

More from The Register

next story
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
Asteroid's DINO KILLING SPREE just bad luck – boffins
Sauricide WASN'T inevitable, reckon scientists
Brit amateur payload set to complete full circle around PLANET EARTH
Ultralight solar radio tracker in glorious 25,000km almost-space odyssey
Boffins spot weirder quantum capers as neutrons take the high road, spin takes the low
Cheshire cat effect see neutrons and their properties walk different paths
NASA Mars rover FINALLY equals 1973 Soviet benchmark
Yet to surpass ancient Greek one, however
Famous 'Dish' radio telescope to be emptied in budget crisis: CSIRO
Radio astronomy suffering to protect Square Kilometre Array
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?