Feeds

Audi dreams up App Store for user-designed cars

'Create your own world in your car'

  • alert
  • submit to reddit

Intelligent flash storage arrays

Audi’s A2 city car was a failure. Too pricey, maybe ahead of its time, the car was put on ice in 2005.

But it could be back on the roads soon – as an electric-powered vehicle with its very own apps store to “customise the car’s interior, features and driving style”.

This is how it would work. You buy the vanilla version and then download software to “activate features, such as heated seats, customized navigation or stiffer suspension”.

Some downloadable features will cost money. Maybe lots of money. “This could be a huge additional source of income for car manufacturers,” Peter Schwarzenbauer, Audi's head of marketing and sales, told the Financial Times.

It could also be a huge additional source of income for hackers, especially if the software merely unlocks features that are already incorporated, but lying fallow, in the car.

What else?

“You could redesign the car if you don't like it.”

Really?

Yes, says Schwarzenbauer. "You could adapt it exactly to your needs. Like you do in your home, you could create your own world in your car."

Which in my case means very messy indeed.

Audi’s rethink for the A2 extends to materials – the original was built in lightweight aluminium, the new version could be built using magnesium and carbon fibre. It is pitching the vehicle for mega cities with populations of five million-plus and it is running market research in Tokyo, Shanghai, New York and Frankfurt to gauge potential demand, the carmaker told the FT.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Renewable energy 'simply WON'T WORK': Top Google engineers
Windmills, solar, tidal - all a 'false hope', say Stanford PhDs
SEX BEAST SEALS may be egging each other on to ATTACK PENGUINS
Boffin: 'I think the behaviour is increasing in frequency'
Post-pub nosh neckfiller: The MIGHTY Scotch egg
Off to the boozer? This delicacy might help mitigate the effects
I'M SO SORRY, sobs Rosetta Brit boffin in 'sexist' sexy shirt storm
'He is just being himself' says proud mum of larger-than-life physicist
NASA launches new climate model at SC14
75 days of supercomputing later ...
The next big thing in medical science: POO TRANSPLANTS
Your brother's gonna die, kid, unless we can give him your, well ...
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.