Feeds

Audi dreams up App Store for user-designed cars

'Create your own world in your car'

  • alert
  • submit to reddit

Business security measures using SSL

Audi’s A2 city car was a failure. Too pricey, maybe ahead of its time, the car was put on ice in 2005.

But it could be back on the roads soon – as an electric-powered vehicle with its very own apps store to “customise the car’s interior, features and driving style”.

This is how it would work. You buy the vanilla version and then download software to “activate features, such as heated seats, customized navigation or stiffer suspension”.

Some downloadable features will cost money. Maybe lots of money. “This could be a huge additional source of income for car manufacturers,” Peter Schwarzenbauer, Audi's head of marketing and sales, told the Financial Times.

It could also be a huge additional source of income for hackers, especially if the software merely unlocks features that are already incorporated, but lying fallow, in the car.

What else?

“You could redesign the car if you don't like it.”

Really?

Yes, says Schwarzenbauer. "You could adapt it exactly to your needs. Like you do in your home, you could create your own world in your car."

Which in my case means very messy indeed.

Audi’s rethink for the A2 extends to materials – the original was built in lightweight aluminium, the new version could be built using magnesium and carbon fibre. It is pitching the vehicle for mega cities with populations of five million-plus and it is running market research in Tokyo, Shanghai, New York and Frankfurt to gauge potential demand, the carmaker told the FT.

Providing a secure and efficient Helpdesk

More from The Register

next story
SCREW YOU, Russia! NASA lobs $6.8bn at Boeing AND SpaceX to run space station taxis
Musk charging nearly half as much as Boeing for crew trips
PORTAL TO ELSEWHERE scried in small galaxy far, far away
Supermassive black hole dominates titchy star formation
Boffins say they've got Lithium batteries the wrong way around
Surprises at the nano-scale mean our ideas about how they charge could be all wrong
Edge Research Lab to tackle chilly LOHAN's final test flight
Our US allies to probe potential Vulture 2 servo freeze
Europe prepares to INVADE comet: Rosetta landing site chosen
No word yet on whether backup site is labelled 'K'
Cracked it - Vulture 2 power podule fires servos for 4 HOURS
Pixhawk avionics juice issue sorted, onwards to Spaceport America
City hidden beneath England's Stonehenge had HUMAN ABATTOIR. And a pub
Boozed-up ancients drank beer before tearing corpses apart
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.