Feeds

Bing on iPhone rumor returns to boil

Apple and MS 'still talking'

Boost IT visibility and business value

Apple and Microsoft continue to negotiate the addition of Bing to the iPhone, according to a report citing sources familiar with the talks, but as things stand, this will not see the ejection of Google from Steve Jobs' handheld status symbol.

All Things Digital reports that Apple and Microsoft are engaged in "long-term" talks about including Redmond's search engine as a "prominent option" alongside Google on the Jesus Phone.

"Being an option is what’s on the table,” one source tells AllThingsDigtial. “That’s all for now, although who knows where it could lead?”

In an earlier story, TechCrunch reported that Bing would replace Google on the iPhone 4.0, almost certainly due for announcement on June 7, but this report was promptly debunked — not only by AllThingsDigital but by, um, TechCrunch itself. Alleged sources now tell TechCrunch that the situation is "more complicated" and that Bing will not boot Google from the holy handset.

As far back as last January, BusinessWeek reported that Apple and Microsoft were discussing Google's ejection from the iPhone, and since then, Apple's relationship with Mountain View has continued to sour. But it would appear that Google will retain its iPhone placement — at least for now.

Google has been the default search engine on the iPhone's Safari browser since the handset debuted in the summer of 2007, though you do have the option of switching the search box to Yahoo! In 2007, Apple and Google were rather chummy, with Mountain View CEO Eric Schmidt seated on Apple's board, and in addition to teaming on iPhone search, the two outfits co-developed the Jesus Phone incarnations of Google Maps and YouTube.

But Schmidt has since resigned from Apple's board, and after Steve Jobs dubbed Google's "don't do evil" motto "bullshit" during an Apple town hall meeting, Google hasn't been afraid to hit back in public. At Mountain View's annual developer conference last month, Google VP of engineering Vi Gundotra — a former Microsoftee — went so far as to compare Steve Jobs to Big Brother, putting the Apple CEO on the other side of that iconic 1984 Macintosh ad. ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.