Feeds

Apple's iPad resellers are revolting

Secrecy rules raise hackles

The Power of One Infographic

Apple's Premium Resellers are getting iPads to sell on Friday - provided their shops pass Apple's stringent standards.

But retailers are irritated at Apple's insistence that they do not take pre-orders or publicise the launch on their websites or in store until Friday morning.

They were even more annoyed at DSGi's claim that it has an exclusive deal to sell the devices in the UK. Independent resellers will get iPads to sell, but only if they obey Apple's omertà.

An Apple dealer, speaking to us on condition of anonymity, said he was in the middle of re-merchandising his shop and training staff. Once this is complete he must email photographs to Apple for approval by 8pm on Thursday night. All being well he can then get on with selling the gadgets on Friday morning.

He said enquiries from punters had outstripped any other Apple launch he had worked on, with each store getting 15-20 queries a day. He said he had a "humongous list of would-be customers" and even had people asking if they could queue overnight to ensure they're near the front of the queue.

The official news is that Apple's own stores will open at 8am on Friday in order to deal with the flurry of breakfast news crews and fanbois desperate to get their hands on the gadgets.

Apple's UK website is now also showing independent retailers offering the pad - there's a link to London stores here.

We're also guessing, in the name of good news management, that shortages will quickly become a big story. ®

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.