Feeds

Apple's iPad resellers are revolting

Secrecy rules raise hackles

The Essential Guide to IT Transformation

Apple's Premium Resellers are getting iPads to sell on Friday - provided their shops pass Apple's stringent standards.

But retailers are irritated at Apple's insistence that they do not take pre-orders or publicise the launch on their websites or in store until Friday morning.

They were even more annoyed at DSGi's claim that it has an exclusive deal to sell the devices in the UK. Independent resellers will get iPads to sell, but only if they obey Apple's omertà.

An Apple dealer, speaking to us on condition of anonymity, said he was in the middle of re-merchandising his shop and training staff. Once this is complete he must email photographs to Apple for approval by 8pm on Thursday night. All being well he can then get on with selling the gadgets on Friday morning.

He said enquiries from punters had outstripped any other Apple launch he had worked on, with each store getting 15-20 queries a day. He said he had a "humongous list of would-be customers" and even had people asking if they could queue overnight to ensure they're near the front of the queue.

The official news is that Apple's own stores will open at 8am on Friday in order to deal with the flurry of breakfast news crews and fanbois desperate to get their hands on the gadgets.

Apple's UK website is now also showing independent retailers offering the pad - there's a link to London stores here.

We're also guessing, in the name of good news management, that shortages will quickly become a big story. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.