Feeds

Microsoft morris dancers upset Soho with Hotmail relaunch

Council tells 'em to turn it down

5 things you didn’t know about cloud backup

Office drones around Soho's Golden Square have complained to the council about the racket caused by Microsoft's ongoing attempt to attract more users to Hotmail through the medium of dance.

Vulture Central is within spitting distance of the square where Hotmail flacks have set up shop for the day, so we took the opportunity to find out what all the fuss was about.

This picture taken at around 2pm today, shows how unpopular Microsoft's presence is among the natives, who normally swarm to the patch of grass and benches just off Brewer Street to eat their macrobiotic lunches.

Hotmail new busy

Empty is the New Busy

So far the Hotmail team, inexplicably adorned in woolly orange hats and red lumberjack shirts, have unleashed morris dancers, jugglers and urban body poppers on the uncharacteristically empty square. All of which has been backed up by a pretty noisy sound system that has clearly irked some local residents.

A Westminster City Council spokeswoman told The Register that it had received three complaints about the event. A noise officer was dispatched to the area, and told Microsoft to turn the volume down, which it duly did.

The event will go on until 7pm today, and Microsoft plans to dispatch its marketing mob to Canary Wharf and Liverpool Street later this week.

We at El Reg advise Londoners to ready their ear plugs. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?