Feeds

Murdoch's paywall: The end of the suicide era?

Staggering on could count as success

The essential guide to IT transformation

News International is offering a glimpse of its revamped Times and Sunday Times newspaper sites, before they disappear behind a paywall in four weeks' time. Murdoch's move has been greeted with a lot of angst from people who never pay for anything - the Kumbaya crowd - but also criticism from rivals who, hypocritically, secretly hope he'll succeed.

Then there's people for whom the word 'Murdoch' produces a Pavlovian response - he's the pantomime villain hate-figure Guardian readers use to frighten their children if they're naughty. Or maybe children evoke him to frighten their Guardian-reading parents. Still, the move is interesting for a bunch of reasons, and worth looking at dispassionately.

Defining 'success' here is problematic - and something nobody seems to be able to agree upon. We do know the parent group News Corporation lost $3.4bn in its last full financial year, so Murdoch's appetite for appeasing people who'd never pay him a penny is understandably wearing thin. While the daily Times has never made money, and has been used as a competitive battering ram, the Sunday Times is the cash cow that's now (apparently) making a loss. Something had to give.

The Times site design junks the camp pastel-shades and generous white space that were fashionable in 2006, when it was last revamped. It now looks a lot more like a professional newspaper than a blog, and if there's a criticism, it's that the design could look even more like a newspaper. Scroll down just once and you're into multimedia featureland - for some reason, the op-eds appear halfway down the page, and feel like the footer - before the sections news reappears.

Click to enlarge (1.4MB)

(You need to view it in portrait mode, the default for the iPad, natch, to do it justice.)

The Daily Mail on the other hand, has no doubts about what you want. There are no multimedia features - slide shows, live chats, podcasts or video reports - just a relentless display of Mail news, with the thrills for provincials downplayed in favour of showbiz cellulite. It's quite a brilliant formula, and very successful: no paper cares less about cultivating a New Media Strategy. It just bungs it out at minimal cost.

The new-look Sunday Times, appropriately enough, looks much more like an upmarket magazine. Unfortunately it buries its historical strength for breaking news. Again, it feels as if it's optimized for portrait view, and works much better if you swivel your monitor 90 degrees.

In a move also likely to be welcomed, the new Times sites will not allow anonymous or even pseudonymous comments - you must use your real name. Or work a bit harder on your pseudonym. The editors justify this by pointing out that anonymous comments don't encourage a community, which is hard to argue with. But many of the best contributions on boards, lists and now forums have come from the ranks of the pseudonymous, so it's harsh.

The sites are also highly unfriendly to grazing readers. Google will be blocked, and incoming links merely point to the paywall. Most sites, such as the Wall Street Journal and Financial Times, offer a teaser, and a ladder up the paywall. This just seems plain daft. And surprisingly, there isn't a great deal of unique content. The new Times designs, obviously for a paysite, dispense with advertising altogether.

So much for the smart resdesign. But will it work financially?

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.