Feeds

Zappos.com's little sister loses $1.6m in pricing cockup

Handbags at dawn going, going, gone for $49.95 or less

Intelligent flash storage arrays

A sister website of online shoe retailer Zappos.com lost $1.6m on Friday morning when a pricing engine blunder mistakenly switched some of the company's product line to being available for no more than $49.95 a pop.

Over the weekend 6pm.com coughed to the embarrassing technical glitch, in which it confessed that customers had benefited to the tune of more than one and a half million dollars.

6pm.com is aimed at brand junkies who want to get their retail fix while not having to pay a premium for the product. The US site is known for offering steep discounts to customers.

"The mistake started at midnight and went until around 6:00am pst. When we figured out the mistake was happening, we had to shut down the site for a bit until we got the pricing problem fixed," wrote Zappos brand and biz development boss Aaron Magness in a blog post.

"While we’re sure this was a great deal for customers, it was inadvertent, and we took a big loss (over $1.6 million - ouch) selling so many items so far under cost."

Magness said the company would "honour all purchases" during 6pm.com's "mess up". He apologised to customers and urged them to "continue to Shop. Save. Smile. at 6pm.com."

We at Vulture Central are quite certain punters will indeed do all of the above, especially if 6pm.com's pricing engine goes haywire again.

In July last year, online retail mammoth Amazon bought Zappos for $49.95 $850m. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.