Feeds

Nokia! and! Yahoo! hook! up! over! Ovi!

Exclamation mark manufacturers drop dead from exhaustion

Providing a secure and efficient Helpdesk

Nokia and Yahoo! have announced a conjoined offering, with Nokia's Ovi brand finding its way into Yahoo's services while Yahoo takes over Nokia's email and messaging services.

It's not the first time the companies have worked together, but this time they've carved up the mobile application space between them to create a combined offering that can compete with Google, while avoiding the burden of each having to provide every service.

So Ovi Mail and Ovi Chat become "powered by Yahoo", while Yahoo maps takes its power from Ovi and the two companies work towards providing users with a single logon to their combined services.

The deal makes a lot of sense. Nokia has no skill in running an email service, but the company is sitting on a lot of maps that Yahoo can use in its ongoing fight to be taken seriously as a competitor to Google. Yahoo's messaging is still extremely popular, while the fact that Ovi even had a messaging service was news to us.

More importantly, Nokia and Yahoo aren't in competition with each other: something of a rarity these days. Yahoo is even a Nokia customer in that its mobile optimisation service comes from Novarra - a company recently acquired by Nokia.

That also means Yahoo is ideally positioned to take advantage of customer behaviour captured by Novarra, and to sell advertisements injected into the data stream (as Novarra is capable of enabling).

Not that advertising is the subject of this new announcement. For the moment it's about division of labour, with the first combined offerings expected later this year. ®

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.