Feeds

Nokia! and! Yahoo! hook! up! over! Ovi!

Exclamation mark manufacturers drop dead from exhaustion

High performance access to file storage

Nokia and Yahoo! have announced a conjoined offering, with Nokia's Ovi brand finding its way into Yahoo's services while Yahoo takes over Nokia's email and messaging services.

It's not the first time the companies have worked together, but this time they've carved up the mobile application space between them to create a combined offering that can compete with Google, while avoiding the burden of each having to provide every service.

So Ovi Mail and Ovi Chat become "powered by Yahoo", while Yahoo maps takes its power from Ovi and the two companies work towards providing users with a single logon to their combined services.

The deal makes a lot of sense. Nokia has no skill in running an email service, but the company is sitting on a lot of maps that Yahoo can use in its ongoing fight to be taken seriously as a competitor to Google. Yahoo's messaging is still extremely popular, while the fact that Ovi even had a messaging service was news to us.

More importantly, Nokia and Yahoo aren't in competition with each other: something of a rarity these days. Yahoo is even a Nokia customer in that its mobile optimisation service comes from Novarra - a company recently acquired by Nokia.

That also means Yahoo is ideally positioned to take advantage of customer behaviour captured by Novarra, and to sell advertisements injected into the data stream (as Novarra is capable of enabling).

Not that advertising is the subject of this new announcement. For the moment it's about division of labour, with the first combined offerings expected later this year. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.