Feeds

Apple kills 'Get a Mac' ad campaign

'I'm no longer a Mac.' 'I'm no longer a PC'

High performance access to file storage

Apple's long-running "Get a Mac" ad campaign has finally been put to sleep, after languishing in limbo since its final ads appeared in October of last year.

Today if you enter "get a mac" in the search box on Apple's website, the list of results is headed up by a link beginning with what appears to be Apple new advertising tagline: "Why You'll Love a Mac."

"Get a Mac" has been made an un-campaign, Soviet style

The now-defunct URL www.apple.com/getamac now redirects to a new "Why you'll love a Mac" page — which, by the way, doesn't animate correctly when viewed on the iPad. We can't imagine why...

Apple's new advertising tagline:

"Better hardware, Better Software," and so on. Yawn...

The award-winning "Get a Mac" campaign launched in 2006, with over 80 thirty-second spots being produced, some exclusive to the UK, Japan, or the web. The series, which feature Justin Long as the scruffy-but-adorable Mac and John Hodgman as the businesslike-but-adorable PC, was one of Apple's most successful, sparking a raft of parodies.

Such frivolity no longer fits with Apple's preferred image, it would seem

The demise of the campaign comes as no surprise. When asked about the campaign last month by an A.V. Club interviewer, Justin Long said: "You know, I think they might be done. In fact, I heard from John [Hodgman], I think they’re going to move on."

And now, apparently, Apple has indeed moved on. We add "apparently" only because Cupertino didn't respond to our request for confirmation.

Which is too bad. We would also like to have asked them why the popular-if-snarky series was replaced by something as thoroughly bland as "Why you'll love a Mac." ®

High performance access to file storage

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.