Feeds

BT shrinks phone book to fit in letter boxes

We're here to stay

  • alert
  • submit to reddit

Application security programs and practises

BT is reducing the page size of its phone books to make them fit in letter boxes. We guess this will reduce delivery charges, but it will certainly save paper - about 2,000 tonnes a year.

The Phone book is the same height, but the width is trimmed by 31mm to 172mm. And the new edition has a coupon section, to promote discount business to advertisers.

And we thought everyone used Google or 192.com to find phone numbers these days, but no, the phone directory remains a cash cow for BT.

David Benjamin, CEO, BT Directories, said: “If you listened to some people, you’d think that nobody wanted phone books, when in fact the opposite is true."

Some eighty per cent of BT customers have an up-to-date copy of the phone book at home and what's more, they use it, especially to look up local businesses.

Twelve million people in the UK, mostly older people, have no access to the internet, according to the Government and rely on phone books to find numbers.

The Power of One Infographic

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.