Feeds

Britons: iPhone eighth most important invention — ever

Squeaks by toilet, crushes push-up bra

Top 5 reasons to deploy VMware with Tegile

In the British mind, the iPhone is a more important invention than the automobile, calendar, or hot water, though not as important as its immediate forebears: the telephone, personal computer and the internet.

A Tesco Mobile survey of 4,000 consumers aged between 18 and 65 placed the iPhone eighth out of 100. As might be guessed - if for no other reason than tradition - the wheel pulled the most votes.

But the iPhone was number one among branded products on the list, followed well behind by the hoover (23) and ibuprofen (32), which are merely brand names that have gone generic.

Strikingly, Britons found the iPhone to be a more important invention than either the flush toilet (9) or toilet paper (22), two items that might arguably be said to have provided more comfort to more people than a Cupertinian smartphone.

Tesco Mobile's survey of the top 100 most important inventions of all time

The most-important 100 inventions of all time, as ranked by British consumers

But as Tesco Mobile's chief executive Lance Batchelor mused: "It's amazing to see how much the iPhone is valued, sitting alongside inventions such as Penicillin in people's perceptions and being declared a more important invention than miracle gadgets of their own time, such as the compass."

Britons do love their iPhones. According to AdMob's latest Mobile Metrics Report (pdf), the iPhone's percentage of UK ad-request traffic dwarfed that of its nearest competitor, the HTC Hero, by 70.2 to 4.7 per cent. Of the six countries profiled in the AdMob report - including the US - the UK had by far the highest iPhone penetration.

But the eighth most-important invention of all time? Ahead of spectacles (20), trains (24), the shoe (30), the bed (42), the roof (44), or even the sacred game of football itself (69)?

To put a modern spin on an old saying, the Tesco Mobile survey has shown that Britons consider the iPhone to be far, far, and away the greatest thing since sliced bread (70). ®

Internet Security Threat Report 2014

More from The Register

next story
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.