Feeds

Britons: iPhone eighth most important invention — ever

Squeaks by toilet, crushes push-up bra

Choosing a cloud hosting partner with confidence

In the British mind, the iPhone is a more important invention than the automobile, calendar, or hot water, though not as important as its immediate forebears: the telephone, personal computer and the internet.

A Tesco Mobile survey of 4,000 consumers aged between 18 and 65 placed the iPhone eighth out of 100. As might be guessed - if for no other reason than tradition - the wheel pulled the most votes.

But the iPhone was number one among branded products on the list, followed well behind by the hoover (23) and ibuprofen (32), which are merely brand names that have gone generic.

Strikingly, Britons found the iPhone to be a more important invention than either the flush toilet (9) or toilet paper (22), two items that might arguably be said to have provided more comfort to more people than a Cupertinian smartphone.

Tesco Mobile's survey of the top 100 most important inventions of all time

The most-important 100 inventions of all time, as ranked by British consumers

But as Tesco Mobile's chief executive Lance Batchelor mused: "It's amazing to see how much the iPhone is valued, sitting alongside inventions such as Penicillin in people's perceptions and being declared a more important invention than miracle gadgets of their own time, such as the compass."

Britons do love their iPhones. According to AdMob's latest Mobile Metrics Report (pdf), the iPhone's percentage of UK ad-request traffic dwarfed that of its nearest competitor, the HTC Hero, by 70.2 to 4.7 per cent. Of the six countries profiled in the AdMob report - including the US - the UK had by far the highest iPhone penetration.

But the eighth most-important invention of all time? Ahead of spectacles (20), trains (24), the shoe (30), the bed (42), the roof (44), or even the sacred game of football itself (69)?

To put a modern spin on an old saying, the Tesco Mobile survey has shown that Britons consider the iPhone to be far, far, and away the greatest thing since sliced bread (70). ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.