Feeds

Britons: iPhone eighth most important invention — ever

Squeaks by toilet, crushes push-up bra

Top three mobile application threats

In the British mind, the iPhone is a more important invention than the automobile, calendar, or hot water, though not as important as its immediate forebears: the telephone, personal computer and the internet.

A Tesco Mobile survey of 4,000 consumers aged between 18 and 65 placed the iPhone eighth out of 100. As might be guessed - if for no other reason than tradition - the wheel pulled the most votes.

But the iPhone was number one among branded products on the list, followed well behind by the hoover (23) and ibuprofen (32), which are merely brand names that have gone generic.

Strikingly, Britons found the iPhone to be a more important invention than either the flush toilet (9) or toilet paper (22), two items that might arguably be said to have provided more comfort to more people than a Cupertinian smartphone.

Tesco Mobile's survey of the top 100 most important inventions of all time

The most-important 100 inventions of all time, as ranked by British consumers

But as Tesco Mobile's chief executive Lance Batchelor mused: "It's amazing to see how much the iPhone is valued, sitting alongside inventions such as Penicillin in people's perceptions and being declared a more important invention than miracle gadgets of their own time, such as the compass."

Britons do love their iPhones. According to AdMob's latest Mobile Metrics Report (pdf), the iPhone's percentage of UK ad-request traffic dwarfed that of its nearest competitor, the HTC Hero, by 70.2 to 4.7 per cent. Of the six countries profiled in the AdMob report - including the US - the UK had by far the highest iPhone penetration.

But the eighth most-important invention of all time? Ahead of spectacles (20), trains (24), the shoe (30), the bed (42), the roof (44), or even the sacred game of football itself (69)?

To put a modern spin on an old saying, the Tesco Mobile survey has shown that Britons consider the iPhone to be far, far, and away the greatest thing since sliced bread (70). ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.