Feeds

TalkTalk told to kill bill claims

ASA: 'Misleading'

Top three mobile application threats

Voice-over in a TV ad for TalkTalk Telecom stated "Are you paying too much for your calls and broadband? Well, with Talk Talk we can cut your bill to just £6.49 a month ... for calls and broadband in your home ... including unlimited local calls to anyone in your area". On-screen text stated "£11.25 monthly line rental required. Connection fee £29.99 ... Unlimited local calls applies to calls to landlines in your local area and adjacent codes between 6am & 6pm weekdays".

Misleading, says Sky, which complained to the ASA, on the grounds that the price did not take into account additional call charges. In its defence, TalkTalk said it did not believe the word "bill," in the context in which it was used in the ad, would be interpreted by consumers as meaning any saving would be made against non-inclusive calls, calling features or broadband boosts.

Nice try, but the argument didn't wash with advertising watchdog the ASA, which today ruled that TalkTalk should not show the ad again in its present form.

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.