Feeds

Spare Backup branches out with App Store

Looks to mobile internet market

7 Elements of Radically Simple OS Migration

Comment Spare Backup, which supplies cloud backup services to consumer electronics retailers, has branched out and is offering them an App Store for users of mobile internet devices, Macs and PCs.

Picking up on the success of Apple's iPhone App Store, Spare Backup has added its own App Store facility to the backup services it offers for sale through consumer electronics (CE) retailers such as Carphone Warehouse and Comet in the UK, ThinkSmart in Australia, and service operations like iYogi.

Spare Backup's App store can support mobile platforms, such as Java, Windows, Android, PCs and Smartphones.

The company is building on the white box sale of its Spare Backup product through CE retailers by offering them an App Store which they make available to their customers. Resulting revenue is shared between the retailer, Spare Backup and the app suppliers. The app suppliers get access to Spare Backup's channel, and the CE retailers get access to an App Store they can offer their customers which is not controlled by the internet device vendor as is the case with Apple's App Store.

The firm is parlaying its backup content to the cloud service into a two-way street, with app content delivered through its cloud, which helps the CE retailer have a deeper relationship with its customers.

Spare Backup's CEO, Cery Perle, said: "All-levels of IT users can not only access games, applications, and other content, but securely store and backup this content on any mobile device or PC." The company is signing up app content suppliers and has just agreed a deal with Green Man Gaming, a UK company which owns and operates an online digital distribution platform for computer game content. Spare Backup will have the rights to distribute Green Man games and incorporate its content into its App Store.

With this deal a customer's revenue from an app purchase will be split four ways, between the retailer, Spare Backup, Green Man Gaming and the app developer. Somewhere IT systems will be working out myriad small payments of a few pennies here and a few pennies there. But they will add up to a large number.

Spare Backup thinks the digital PC downloaded gaming industry is set to be worth more than $5bn by 2012, and Perle wants a piece of that action, saying: "Our content store is well positioned to be a leading consumer gaming portal." ®

Best practices for enterprise data

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Multipath TCP speeds up the internet so much that security breaks
Black Hat research says proposed protocol will bork network probes, flummox firewalls
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft's Euro cloud darkens: US FEDS can dig into foreign servers
They're not emails, they're business records, says court
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?