Feeds

PS3 owners: This cinema is buff!

Sony breaks open the popcorn with MUBI

Beginner's guide to SSL certificates

Imagine, if you will, the elevator pitch for MUBI:

"Art-house streaming Netflix with forums and user ratings.".

Nice.

That's what you get when you sign up to this new online cinema service. And that's what PS3 owners can get from the Autumn, by way of free downloadable app, "packed to the rafters with acclaimed independent, foreign and classic films to stream on demand". No prices for the streams announced yet by Sony Computer Entertainment Europe. Or maybe they are planning a subscription gig.

From what it says about itself, MUBI is exponent of long-tail thinking .

Our film library is brimming with visionary films that wouldn’t fill a single cinema in Belgium for a week – not even a day. But if you searched the world (all of it), you might just find an audience of a thousand for these rare cinematic treats. And we don’t think a thousand people should be ignored just because they happen to live in different time zones or far away from Belgian cinemas. If someone needed to make such a precise film, it means that someone, somewhere needs to watch it. More importantly, that someone might be you.

This is a sure fire way of choking off demand until you are sure your servers are ready and your bandwidth is affordable - and of smoothing over the fact it is easier and cheaper to get distribution rights for old, unwatched movies than for Hollywood blockbusters, whose owners have their own dreams for streaming movie glory.

Today MUBI has 1,000 films in its catalogue. It is kicking off the Playstation 3 launch with 300 titles, some of which are mainstream-ish Hollywood.

We have no idea how PS3 owners will take to Audiard or Zeferelli. And neither, we suspect, does Sony. But anything that brings the contents of a Belgian cinema to your house for an hour-and-a-half, or two, has to be a good thing.

MUBI used to call itself "theauteurs.com", which was just so wrong, and it claims Martin Scorsese as a partner. It makes big claims about the quality of its streaming tech, covered by Wired here.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.