Feeds

PS3 owners: This cinema is buff!

Sony breaks open the popcorn with MUBI

Boost IT visibility and business value

Imagine, if you will, the elevator pitch for MUBI:

"Art-house streaming Netflix with forums and user ratings.".

Nice.

That's what you get when you sign up to this new online cinema service. And that's what PS3 owners can get from the Autumn, by way of free downloadable app, "packed to the rafters with acclaimed independent, foreign and classic films to stream on demand". No prices for the streams announced yet by Sony Computer Entertainment Europe. Or maybe they are planning a subscription gig.

From what it says about itself, MUBI is exponent of long-tail thinking .

Our film library is brimming with visionary films that wouldn’t fill a single cinema in Belgium for a week – not even a day. But if you searched the world (all of it), you might just find an audience of a thousand for these rare cinematic treats. And we don’t think a thousand people should be ignored just because they happen to live in different time zones or far away from Belgian cinemas. If someone needed to make such a precise film, it means that someone, somewhere needs to watch it. More importantly, that someone might be you.

This is a sure fire way of choking off demand until you are sure your servers are ready and your bandwidth is affordable - and of smoothing over the fact it is easier and cheaper to get distribution rights for old, unwatched movies than for Hollywood blockbusters, whose owners have their own dreams for streaming movie glory.

Today MUBI has 1,000 films in its catalogue. It is kicking off the Playstation 3 launch with 300 titles, some of which are mainstream-ish Hollywood.

We have no idea how PS3 owners will take to Audiard or Zeferelli. And neither, we suspect, does Sony. But anything that brings the contents of a Belgian cinema to your house for an hour-and-a-half, or two, has to be a good thing.

MUBI used to call itself "theauteurs.com", which was just so wrong, and it claims Martin Scorsese as a partner. It makes big claims about the quality of its streaming tech, covered by Wired here.

Seven Steps to Software Security

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.