Feeds

Brits have no love for bits and bytes

Books! Yeah, baby!

The Essential Guide to IT Transformation

Brits have a shaky grasp of bits and bytes, placing "little monetary or emotional value" on the digital value they own. This is the conclusion of HP, which recently surveyed 1,000-plus British consumers.

Here are some findings:

  • The average Brit's digital media collection is valued at £482.
  • Twenty-seven per cent value their digital content at less than £50. (Spot The Pirate Bay users.)
  • Seventy-one per cent have never lost their media library and are not worried about security. (Aargh! Fools!)
  • Two-thirds want hard copies of photographs and music, 75 per cent want their films to come with packaging, and 90 per cent want their books to stay as books.
  • And it's not just the oldies. Almost 40 per cent of 16-34 age groups still buy CDs and DVDs alongside digital formats.

As HP notes, its research suggests that Brits treat their media collections more as a utility than as a personal purchase. But they don't seem ready to adopt utility-style payments. Subscriptions are a long way from being mass market, with 73 per cent saying that they can "never see a time when they’d move to a 100% subscription model for their music and films (such as Spotify)"

Just because they can't see it, doesn't mean it won't happen at some point. My children - oldest one is 14 - consume all of their music in the home via Spotify - except for the bits they check out on Youtube. And the old must always give way to the young. At some point.

So why did HP run this survey. Well it has a product to promote, the HP MediaSmart Server, which it describes as "basically a small PC with lots of storage".

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.