Feeds

Brits have no love for bits and bytes

Books! Yeah, baby!

New hybrid storage solutions

Brits have a shaky grasp of bits and bytes, placing "little monetary or emotional value" on the digital value they own. This is the conclusion of HP, which recently surveyed 1,000-plus British consumers.

Here are some findings:

  • The average Brit's digital media collection is valued at £482.
  • Twenty-seven per cent value their digital content at less than £50. (Spot The Pirate Bay users.)
  • Seventy-one per cent have never lost their media library and are not worried about security. (Aargh! Fools!)
  • Two-thirds want hard copies of photographs and music, 75 per cent want their films to come with packaging, and 90 per cent want their books to stay as books.
  • And it's not just the oldies. Almost 40 per cent of 16-34 age groups still buy CDs and DVDs alongside digital formats.

As HP notes, its research suggests that Brits treat their media collections more as a utility than as a personal purchase. But they don't seem ready to adopt utility-style payments. Subscriptions are a long way from being mass market, with 73 per cent saying that they can "never see a time when they’d move to a 100% subscription model for their music and films (such as Spotify)"

Just because they can't see it, doesn't mean it won't happen at some point. My children - oldest one is 14 - consume all of their music in the home via Spotify - except for the bits they check out on Youtube. And the old must always give way to the young. At some point.

So why did HP run this survey. Well it has a product to promote, the HP MediaSmart Server, which it describes as "basically a small PC with lots of storage".

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.