Feeds

Samsung offers $2.7m of grease for wrestling Bada devs

Paltry £2k tucked in Android champ's thong

  • alert
  • submit to reddit

Top three mobile application threats

Samsung likes to play the tart when it comes to a mobile OS, but the Bada Developer Challenge for its in-house environment shows where its affections really lie, with a top prize of $300,000.

That compares with the £2,000 that Samsung was prepared to give to the best Android application while promoting its Galaxy handset. The two grand is just for the idea and is UK only, but the comparison still shows how much more important Bada is and how much Samsung is prepared to spend ensuring it succeeds.

Accepting that Bada handsets are still somewhat rare (one announced, but not yet launched), the Developer Challenge expects entrants to work in the simulator for the next three months. Samsung will then send the 300 most promising entrants a Wave handset (the only Bada handset right now) so they can see how accurate the emulator is.

Three months later Samsung will announce a winner who gets $300,000, with 23 runners up getting between $100,000 and $40,000. There are also ten special winners who get $30,000 a piece for creating particularly small and efficient applications.

The search for the best Android application idea was delayed, and the public vote apparently slipped by so quickly we missed it (despite repeatedly asking Samsung when it was going to happen). But the winners have now been announced; two grand goes to an unlock-phone-through-facial-recognition application, which is now supposed to be developed by Samsung.

Samsung supports almost every mobile OS, but is obviously prepared to put a lot of money into promoting its own closed ecosystem. Still, if you're happy to take the money then registration is free. ®

Seven Steps to Software Security

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.